SocialPulse Red Carpet: Brickfish Announces Real-Time Social Listening Event

Social Marketing Leader Live Streams Oscars

CHICAGO–(BUSINESS WIRE)–Brickfish, the leading end-to-end social media management company, is
offering exclusive access to its social listening platform during the
Academy Awards. Following their successful Super Bowl event, the Brickfish
will allow brands to see conversations that happen from
the red carpet to the stage in real-time.

Viewed in over 225 countries last year, the Oscars remains one of the
largest watched events of the year. Brickfish will capture it all with
an exclusive livestream on their website. Nearly $130 million is spent
on advertising during Hollywood’s biggest night trying to target over 30
million viewers in America alone. Brands and personalities flock to
social media during the event to talk fashion, winners, commercials, and
big moments. Last year Cadillac, Google, Rolex, and Samsung made a huge
splash during the awards.

“The conversations taking place around the Academy Awards are just as
interesting and valuable as what happens on stage,” said J.D. Miller,
Vice President of Brickfish. “Brands like Chase, Walmart, and Louis
Vuitton will spend around $2.6 million per commercial to get in front of
this key audience. Brickfish is the only company granting this level of
social listening during the star-studded event. Through Brickfish’s
industry-leading listening platform, viewers will be able to see which
ads fall short, what is viewed positively, which celebs have created the
most buzz, and even how a hostless Oscars is perceived by people on
their couches at home.”

Brickfish’s social listening and sentiment platform captures
conversations in real-time across all of the social channels, blogs, RSS
feeds, and news articles within a patented bubble-stream system.
Brickfish serves industry-leading brands such as Hertz, Business Wire,
Bridgestone, and Publicis along with some of the world’s largest
technology and consumer product companies.

Unlike a hostless Oscars, SocialPulse will be hosted in real-time by
Brickfish experts who will showcase the millions of mentions and
conversations happening during the big night. Brands who want access to
the live-stream in real-time can sign up starting today at

About Brickfish

Brickfish, a Social Mecca company, provides real-time solutions for
brands to lead rather than react in social and across the web. Brickfish
enables organizations the power to own their conversations through
industry-leading enterprise solutions for full lifecycle marketing
across every content touchpoint – from listening and sentiment in the
Nuvi platform, to planning, development, production, and distribution
through monitoring and analysis. Headquartered in Chicago, Illinois,
Brickfish’s full-service agency takes the heavy lifting out of social
management through innovative strategy and execution to help brands win.
Brickfish is the exclusive partner in the wire service industry of the
world’s leading commercial newswire, Business Wire, a subsidiary of
Berkshire Hathaway. Brickfish reports are a component of Business Wire’s
exclusive Global-Mobile-Social Measurable (GMSM) service.

For more information, visit


J.D. Miller

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