Key Trends Include The Rapid Growth Of Indie Games, The Power Of Influencer Marketing, And The Impact Of Recent Legal And Regulatory Changes in Mobile Gaming
LOS ANGELES–(BUSINESS WIRE)–Xsolla, a global video game commerce company, proudly announces the Summer 2024 Edition of “The Xsolla Report: The State of Play.” This detailed report provides critical insights, trends, and opportunities shaping the gaming industry, helping professionals navigate and succeed in this rapidly evolving landscape.
The Summer 2024 Edition delves into the remarkable growth of indie game development, driven by passionate creators and innovative titles that captivate players globally. This trend demonstrates how independent developers, equipped with accessible game development tools, disrupt the market traditionally dominated by AAA titles.
Influencer marketing is highlighted as a powerful force in-game promotion. With vast and engaged audiences, influencers are pivotal in driving game awareness and influencing purchasing decisions. The report details how platforms like YouTube and Twitch are becoming essential channels for gaming content, with influencers leveraging their credibility and reach to boost game success. Influencer marketing platforms, such as the Xsolla Partner Network, provide tools for managing campaigns, tracking performance, and maximizing reach, proving invaluable for influencers and game developers.
“Our goal with ‘The Xsolla Report’ is to provide the gaming industry with actionable insights and data to drive success,” said Berkley Egenes, Chief Marketing Officer and Chief Growth Officer at Xsolla. “This edition showcases the incredible potential of indie games, the powerful impact of influencer marketing, and mobile updates. We are committed to supporting our partners in navigating these trends and leveraging new opportunities.”
The surge in mobile gaming and the evolving payment landscape is also covered, focusing on the growth of cashless transactions and digital wallets. These insights are crucial for understanding the broader economic and technological shifts impacting the gaming industry and how developers worldwide can benefit.
For more information and to access the full Summer 2024 Edition of “The Xsolla Report: The State of Play,” please visit https://xsolla.pro/TXRS24
About Xsolla
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Beijing, Guangzhou, Seoul, Tokyo, Kuala Lumpur, Raleigh, and cities around the world, Xsolla supports major gaming titles like Valve, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
For additional information and to learn more, please visit xsolla.com
Contacts
Media Contact
Derrick Stembridge
Global Director of Public Relations, Xsolla
d.stembridge@xsolla.com