XR New York Shares New Virtual Production Sizzle Reel

The minute-long reel is a showcase of the studio’s virtual production work on commercials for top brands, including Zaxby’s and Doritos.

New York City, US – 27 April 2022 – XR New York has released a new sizzle reel featuring its recent project highlights.

Since its opening in December 2021, XR New York has housed productions for brand commercials including Zaxby’s and Doritos. 

Virtual production is booming across all industries. By shooting on an XR stage like XR New York, productions can access multiple creative and practical benefits. Content displayed on immersive LED screens creates true-to-life lighting for talent and practical elements.  This content can be quickly switched in a single studio location, saving the cost and burden of travel for productions that would otherwise need to shoot in multiple locations. This more efficient way of shooting also produces more complete shots in-camera, which reduces the need for lengthy post compositing.

XR New York was jointly opened by mixed reality experts Silver Spoon and production house Schrom to provide content producers from all industries with a professional level of XR production services and support in New York.

For more information about XR New York, visit xr-ny.com.

About XR New York

XR New York is an Extended Reality stage in New York offering artist-led XR production services and support created to meet the growing demand for fully-equipped virtual production (VP) venues on the East Coast. Behind this studio space is a collective of experienced creatives with a portfolio including projects such as Fox’s Alter Ego, Super Bowl LV, and national campaigns for Papa Johns, Hardees, Carl’s Jr., Zaxby’s and Dunkin’.


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Blauvelt, NY 10913



Media Contacts

Bella Richards | bella@grammatikagency.com

Sofia Pensado | sofia@grammatikagency.com

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