Virtual Reality Startup Raises $12M to Help Displaced Workers Retrain for New Jobs

TRANSFR is bringing the power of VR training to workers in hard-hit regions and industries; pioneering a new approach to training in partnership with states, major US employers

NEW YORK–(BUSINESS WIRE)–TRANSFR VR, an immersive learning startup pioneering the application of virtual reality to simulate on-the-job training, today announced $12 million in Series A funding, which will enable the company to scale training programs designed to boost economic mobility in regions most heavily impacted by skills gaps and unemployment.

The round was led by Firework Ventures, an emerging venture fund that invests in human-centered future of work companies. Firework, founded by veteran VC investor Brigette Lau and Ashley Bittner, formerly of Owl Ventures, brings a unique blend of technology and policy expertise to early-stage investing. Bittner, a former Department of Education appointee, will join the board.

By simulating on the-job experience, we’re helping to transform skills training into a more engaging and immersive experience and bridge the gap between work-based learning and classroom instruction,” said Bharanidharan Rajakumar, founder and CEO of TRANSFR. “Empowering high-potential workers with access to hands-on, practical training is unlocking better careers and higher wages—regardless of their employment history.”

In Alabama, TRANSFR is partnering with AIDT, Alabama’s workforce agency, and the Alabama Community College System to use TRANSFR’s curriculum and Oculus Quest virtual reality equipment to provide skills training for careers that need not require a 4-year degree. Through a new statewide partnership called JumpstartAL, job-seekers across the state can access simulation-based training to prepare for roles in fast-growing industries such as automotive manufacturing, construction, and other skilled trades.

Making skills training more accessible, relevant, and engaging can help to bring technical careers to life and open them up to workers in search of their next step,” said Ed Castile, deputy secretary of Alabama Department of Commerce and Executive Director, AIDT. “This work is helping to bridge the gap between unemployed workers and hands-on, technical skills training required in fast-growing fields across our state.”

Community colleges are always on the front lines of trying to connect education and training with the demands of employers at the state and local level,” said David Walters, director of special projects and system initiatives at the Alabama Community College System. “The lifelike simulations we’re employing are helping to equip students to compete and thrive in high-growth industries.”

With more than 12.6 million Americans still out of work, a growing number of employers and training providers are turning to emerging virtual reality technologies to provide hands-on, skills-based training for high-demand jobs. Beyond the state of Alabama, TRANSFR’s suite of immersive learning technology and assessment tools is already being used by local workforce agencies, schools, colleges, and employers across the country, including Lockheed Martin, and Mazda Toyota Manufacturing.

The troubling reality is that the current chapter of labor market volatility is perpetuating long-standing wage and skill gaps among women, low-income families, and people of color,” said Ashley Bittner, founding partner of Firework Ventures. “We view immersive learning technology as a powerful tool in building a more equitable and inclusive labor market, while filling gaps for industries and employers that need talent now.”

Firework joins TRANSFR’s existing investors, which include Album VC, Imagination Capital, world-renowned professional golfer Greg Norman, veteran education executive Stuart Udell, Tampa Bay Lightning owner Jeff Vinik, and Degreed founder David Blake.

In January 2020, TRANSFR was named a “2020 Innovator to Watch” by national education and workforce nonprofit JFF, part of an analysis of more than 300 companies of all sizes and at all stages selected based on “innovation, the efficacy and cost-efficiency of their offerings, and ability to generate social impact.”

About TRANSFR: At TRANSFR, we’re on a mission to make learning more intuitive by helping individuals develop the skills they need for career success. What began as an idea quickly transformed into a movement; TRANSFR is built on the understanding that we must disrupt the status quo to create a more prosperous future. We believe the future starts with innovative workplace training and hands-on skills development. We’re building bridges between schools, workplaces, and governments to make jobs more accessible and create a better tomorrow, today. Join us.


Ted Eismeier

Vice President, Whiteboard Advisors



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