Telestream To Unveil Revolutionary Instantaneous Channel-as-a-Service System at NAB 2019
Telestream offers new and radically different approach to new channel creation challenge – reduces months of installation & preparation to minutes
Nevada City, California, February 26th 2019 – At
NAB 2019, on booth SL3308, Telestream®, a leading
provider of workflow automation, processing and quality monitoring and
management solutions for the production and distribution of video, will
introduce OptiQ, a new and radically different one-click channel creation
solution for cloud environments.
The
product of a strategic research initiative that sees Telestream working closely
with a major European telecoms service provider, OptiQ transforms the new
channel creation task from a process that took weeks or even months to one that
takes just minutes to complete. Once created, these new video channels exhibit
considerable sophistication: as standard, they feature integrated monitoring
throughout and the ability to switch between multiple sources (live or
file-based). A ‘pay as you go’ business model offers the flexibility to
accommodate unforeseen fluctuations in demand while aligning such costs to
revenues. As a result, users do not need to pre-spend to ensure they meet
such demand.
OptiQ targets a number of applications. It facilitates new revenue streams for content providers looking to accelerate time to market for new channels, and for broadcasters and service providers by enabling short-term (premium and non-premium) channels/events, or additional content such as highlight reels, player bios and event histories alongside premium content. Telestream believes that currently, service providers and content aggregators are turning business away due to not being able to create channels quickly for short-term events.
Telestream
customer research highlights the importance of ‘dynamic innovation’ where
organizations can rapidly startup new projects, quickly scale up if needed and
shut down if they don’t. Also, when they find themselves at capacity on-premise
due to multiple major events, content providers have to leave valuable
additional content on the shelf due to lack of streaming infrastructure.
“OptiQ
is a merging of the entire Telestream skill set around live streaming,
workflow, cloud, integrated monitoring, containers and much more,” explains
Scott Puopolo, CEO at Telestream. “It is an ambitious project and the intention
is that the initial release will be a SaaS offering so we can rapidly evolve
the solution in the early pilots and fine-tune it before committing to an
on-premise offering.”
Virtualized channel creation introduces heightened business
agility
OptiQ
uses containers and multiple orchestration systems which are prioritized based
on industry dynamics and customer feedback. The containers are modular
Linux-based “elements” (such as encoders, packagers, origin servers, and
monitoring probes), that can be instantiated in a cloud environment by an
orchestration system, then stitched together and configured automatically to
make a real-time-monitored live streaming channel.
A
new Telestream Channel Orchestrator will enable channel design, manage the
orchestration process, connect and configure the elements, and handle
redundancy and self-healing capabilities.
OptiQ
provides a migration path to hybrid cloud/on-premise capabilities for content
providers that do not have the skill-set to embrace cloud. Another
scenario sees content providers that want to have the choice of which cloud
provider to use: many do not want to be tied to a single provider or want to
migrate away from or de-risk their current provider, but simply do not have the
choice. The intention is that OptiQ will support most major cloud
providers, in addition to on-premise data centers at a later stage.
OptiQ enables the integration of the latest encoding/packaging capabilities vs. legacy on-premise architectures. Video streaming is constantly evolving, and by leveraging the cloud for streaming, content providers will be able to access the latest capabilities available. OptiQ also enables a hybrid migration strategy for most cost-effective use of resources: UHD/4k HDR needs a lot of CPU/GPU/ASIC resources, and OptiQ will allow content providers to offload SD/HD capabilities to the cloud while leveraging valuable accelerated hardware on premise for CPU-intensive video streaming. Maintenance offload, and additional capacity during peak loads are also an advantage, in addition to empowering trials of new channels and allowing people to build confidence in cloud migration.
“In moving to a dynamic software architecture where capabilities can be instantiated on demand, Telestream can enable significant new possibilities for self-healing/self-optimizing/self-scaling (“Self-X”) capabilities,” explains Stuart Newton, VP Strategy within the Corporate Development Group at Telestream. “A critical piece of this is a real-time feedback loop, where Telestream iQ solutions form a key differentiator. By combining dynamic orchestration with real-time diagnostics, we start paving the way for true self-X capabilities around video streaming.”
For more information on OptiQ, please visit: https://www.telestream.net/OptiQ/overview.htm
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About Telestream
Telestream provides world class live and file-based solutions for automated workflow and quality monitoring and management solutions for video that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world’s most demanding media and entertainment companies, and service providers, as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences, generate more revenue from and ensure the quality of their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demandencoding and transcoding; captioning; playback and inspection, delivery, and live streaming; automation and orchestration; with its iQ product line, Telestream enables the monitoring and management of quality service and experience over any network.
Telestream’s corporate headquarters are located in Nevada City, California and Westwood, Massachusetts. The company is privately held. For company and product information, visit www.telestream.net.