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Multi-Million Dollar Music Licensing Acquisition Creates
Industry-First, Data-Driven Solution for Brands -
Expands Music Licensing Opportunities for Artists and Brands
Worldwide
SANTA MONICA, Calif. & LONDON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/licensing?src=hash” target=”_blank”gt;#licensinglt;/agt;–Songtradr,
the largest music licensing platform in the world, today announced it
has acquired Big
Sync Music Ltd, the world’s leading full service, creative music
licensing agency.
Headquartered in London, with an APAC-focused team in Singapore and a
North/South America-focused team in New York, Big Sync is the largest
global music buyer of its kind. Music is sourced for local, regional and
worldwide advertising campaigns on behalf of well-known brands, from
Dove, Knorr, Magnum and AXE to Johnnie Walker, Samsung, Amazon and
Lipton. Songtradr is the only fully-automated, open music licensing
marketplace in the world, with over 400,000 artists and catalogs from
190+ countries, developing real-time data intelligence, such as the
utilization of streaming and social metadata to guide the licensing
experience.
“Big Sync’s global footprint working with major international brands
combined with Songtradr’s technology and our growing community of
artists, creates an unparalleled music licensing solution for all
parties,” stated Songtradr founder and CEO, Paul Wiltshire.
Big Sync CEO and co-founder, Dominic Caisley, said, “Leveraging
Songtradr’s technology, we are now able to augment our services with
streamlined access to a larger community of high quality music talent.
Songtradr’s data and technology infrastructure also allows Big Sync to
match a brand’s target product audience with data-matched selections of
music. Combining this data intelligence with our teams’ music
supervision experience is a game changer and will provide our clients a
more efficient and transparent service.”
The acquisition was a multi-million dollar cash and equity transaction
and resulted in Big Sync’s co-founder, Unilever Ventures, the venture
capital arm of Unilever, exiting and becoming a minority shareholder in
Songtradr.
Big Sync will continue to provide independent music supervision,
composition, licensing and rights management services to its blue-chip
clients. The acquisition represents a paradigm shift for music licensing
worldwide, providing brands, rights owners, creative agencies and
artists, unmatched services, and increased transparency.
For more information about Songtradr, please visit: www.songtradr.com.
Follow Songtradr on Facebook,
Twitter
and Instagram.
For more information on Big Sync Music, please visit www.bigsyncmusic.com.
Follow Big Sync on Twitter.
About Big Sync Music
Big Sync Music is the world’s leading full service, creative music
supervision agency working directly for brands and their partner
agencies. With operations in London, New York, Stockholm and Singapore,
the company works on hundreds of projects every month for clients such
as critically acclaimed and award-winning global campaigns from Magnum,
Samsung, AXE, Dove, Ponds, Lipton, Marmite and Knorr.
About Songtradr
Songtradr connects artists to film, TV, brands and other media in a
fully-automated, worldwide marketplace for music licensing. Music
creators control their content and rights and have the ability to
monetize their music through licensing to all forms of media, including
distribution to all major streaming platforms. Using Songtradr’s
proprietary technologies, music supervisors, brands, filmmakers and
other creatives, can easily license music from a vast community of
artists, bands, record labels and publishers.
Contacts
Sasha Quintana, Chatter Republic for Songtradr
Sasha@chatterrepublic.com