Skechers Hits Runway at London Fashion Week

LONDON–(BUSINESS WIRE)–The iconic Skechers D’Lites footwear collection stepped onto the runways
of Mercedes-Benz London Fashion Week as part of the Autumn/Winter 2019
collections from three celebrated designers. Models wore the global
footwear brand’s iconic and retro Skechers D’Lites line during the shows
of Jayne Pierson and Pam Hogg, as well as at the Malan Breton event.

The Skechers appearance at Mercedes-Benz London Fashion Week follows its
entrance at New York Fashion Week Spring/Summer 2019 as well as runways
in Johannesburg, Dubai, Auckland and Berlin. The three designers
featuring Skechers D’Lites helped illustrate how the fashion sneaker
line easily coordinates with a wide assortment of styles.

“The chunky sneaker phenomenon has been making appearances on runways
and in top fashion design houses, so we’re excited that Skechers D’Lites
is bringing that buzz and excitement to London,” said Marvin Bernstein,
managing partner of Skechers S.à.r.l. “This look has been resonating
with trend-focused consumers in the UK, across Europe and around the
globe. After a successful launch with Highsnobiety for our
Skechers D’Lites X One Piece collaboration in 2018, we’re seeing the
enthusiasm from influencers, designers and fans continuing as style and
comfort remain at the forefront in 2019.”

Known for designing bespoke garments for musicians and actors, Welsh
designer Jayne Pierson’s edgy collection rocked the runway at Fashion
Scout, Freemason’s Hall. Pierson played with graphic leather and faux
fur pieces in her carefully crafted designs, which she paired customized
Skechers D’Lites 3.0 trainers. The sneakers hit the catwalk embellished
with graphic paint and faux fur accents complimenting her designs.

British designer Dr. Pam Hogg has a celebrated history designing for
musicians and the SoHo scene dating back to the Eighties. Her
Autumn/Winter 2019 collection shown at Fashion Scout, Freemason’s Hall
brought her provocative flair to the forefront. Models in skin-tight
catsuits, bright monochromatic ensembles and PVC embellishments walked
the runway wearing the retro chunky Skechers D’Lites 3.0—some of which
were also embellished.

Skechers D’Lites final appearance was in Malan Breton’s elegant
collection of exaggerated outlines, tailoring and daring patterns. The
Taiwanese designer’s beautifully constructed pieces complimented the
period features of The House of St Barnabas venue as well as the
jewelled accents on the Skechers D’Lites 3.0 sneakers. The execution of
the relationship between chunky street style and straight tailoring was
a statement to both the power of the fashion sneaker and the direction
of comfort in women’s styling.

Styles from the collection worn last week include selected colourways
from the updated Skechers D’Lites 3.0 collection that features an even
chunkier outsole.

Skechers pioneered the chunky sneaker look two decades ago with the
Skechers Energy for men and women as well as the Skechers Stamina for
men. The style evolved and the Company introduced Skechers D’Lites—a
lighter version of its original style—in 2007. Though the collection has
always had a dedicated consumer base, popularity accelerated across Asia
over the last two years after regional marketing included K-Pop groups.
The collection has since been featured on the fashion editorial pages of Elle,
Marie Claire
and GQ, among others. And in 2017, the Company
relaunched an even lighter update of Skechers D’Lites in celebration of
its ten-year anniversary. Fashion site Hypebae declared D’Lites
the “It Shoe of 2018.”

About Skechers U.S.A., Inc.

Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
Skechers footwear is available in the United States and over 170
countries and territories worldwide via department and specialty stores,
more than 3,000 Skechers Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, India, throughout Europe and Latin
America. For more information, please visit and
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This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, Skechers’ future domestic and international growth,
financial results and operations including expected net sales and
earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening of
new stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation of
order commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in the
highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or incorporated by
reference in the Company’s annual report on Form 10-K for the year ended
December 31, 2017, and its quarterly report on Form 10-Q for the three
months ended September 30, 2018. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact
of all such risk factors on their respective businesses or the extent to
which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place
undue reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.


Media Contact:
Charlie Green
Skechers UK
Tel: (0)
1707 655 955

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