Samsung Embraces Connected Living and New Design Trends at the Pacific Coast Builders Conference

Beautifully redesigned appliances that complement new interior trends
and deliver the connectivity builders need for a changing home market

SAN FRANCISCO–(BUSINESS WIRE)–Samsung Electronics America, Inc., the number one selling brand of major
appliances¹, returns to the Pacific Coast Builders Conference (PCBC) for
a third year to showcase its continued leadership in home appliance
innovation and connected living with products that combine beautiful,
functional design with new technology.

Continuing to lead with products that are designed for today’s connected
lifestyle; Samsung is uniquely positioned to deliver the broadest
connected living experience across the home, with appliances that
thoughtfully integrate technology in new ways and hundreds of other
connected products. Samsung’s connected products can easily and
seamlessly integrate into any size or style of home.

“Samsung’s PCBC presence reflects our continued commitment to the home
builder industry. Builders need a partner that understands what buyers
want in their homes,” said Tom Halford, Vice President, Premium and
Builder Brands at Samsung Electronics America. “Our leadership in the
home appliance industry continues to be driven by on-trend design and
connectivity that today’s consumers have grown to expect. This allows us
to give the builder community what they need to help take their
businesses to the next level.”

Today’s Connected Home

Samsung’s home appliances embrace a connected lifestyle, offering a
broad selection of intelligent products to enrich life in the home and
help families focus on what’s important to them. Family Hub for 2019
continues to set a new standard for connected living, helping to foster
true family connection, food management, and a smart home experience
that allows for greater personalization and control across the home.

Through Family Hub and Samsung’s connected ecosystem, hundreds of
intelligent products can work together to deliver an unmatched connected
living experience for any size or style of home. Conveniently receive
notifications across the Family Hub, Samsung televisions or mobile
products when guests are at the front door or when a new Samsung washer
has completed its cycle, for example.

This year’s new fully redesigned front and top load laundry products
feature a new level of intelligence that can help choose the right cycle
for washing clothes and seamlessly send end-of-cycle notifications,
while also allowing remote start and stop from, adding new levels on
convenience.

On-Trend Design

At PCBC, the company’s leadership in on-trend design is on display.
Samsung changed the look of the kitchen when it introduced Black
Stainless Steel, and it’s doing it again this year with a new Tuscan
Stainless kitchen appliance finish. Inspired by warm, earthy tones, it
combines natural shades for a grayish-bronze hue that blends seamlessly
with any kitchen environment.

Samsung is also delivering on-trend design in the laundry room as well
with new products which lead and complement interior design trends that
bring beautiful, functional design to the forefront. Samsung’s new
Champagne Stainless Steel finish brings a sophisticated and
design-forward color to the modern laundry room.

Chef Collection also continues to offer a new level of elegance in the
home with a design and level of technology that goes beyond cooking to
create the perfect kitchen space. Thanks to thoughtfully integrated
technology, Chef Collection is one of the most connected modern luxury
lines of appliances on the market today.

Commitment to Builder

Samsung appliances appeal to today’s homeowner and stand the test of
time for tomorrow, an important consideration for home builders
today. Samsung delivers an unmatched marketing and sales assistance
program, with a dedicated workforce to exclusively serve builders and
the broadest line of home appliances. Samsung offers channel exclusive
products, a 48-hour turnaround on quotes, exceptional service support
during pre- and post-close purchase phases, industry leading warranty
programs as well as Samsung’s Friends and Fans affinity program.

To see Samsung at PCBC, visit Booth #1951 in the San Francisco Moscone
Center and for more information about Samsung Home Appliances and
Connected Living, please visit www.samsungbuilder.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today’s technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America’s fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and follow
us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI, foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at http://news.samsung.com.

¹ TraQline, Number 1 market share of large U.S. home
appliance from 2016 to current (Q1 2019)
² Available on
WF6300 front load washer & DV6300 front load dryer

Contacts

Sara Blatchford
Current Global for Samsung Electronics America, Inc.
Tel:
312.935.1227
sblatchford@currentglobal.com