Quad/Graphics Evolves Its Brand to Reflect Company’s Transformation

SUSSEX, Wis.–(BUSINESS WIRE)–Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or “the Company”), today
announced that it is evolving its brand from Quad/Graphics to Quad to
reflect the role it now plays with clients as a marketing solutions
partner. As Quad, the Company differentiates itself by leveraging its
data-driven print expertise as part of a truly integrated marketing
solutions platform that helps clients reduce complexity, increase
efficiencies and improve marketing spend effectiveness.

“Through our Quad 3.0 strategy, we have been transforming our company –
and our value to clients – over time and now have an offering that
extends beyond print and content execution to include an integrated
stack of marketing services,” said Joel Quadracci, Chairman, President &
CEO of Quad. “Today we are announcing an update to our brand identity to
reflect our evolution as a marketing solutions partner. Our platform –
created at a time of significant disruption in the multichannel
marketing environment – addresses clients’ needs for less complexity,
more transparency and accountability from their business partners.”

At the core of the Company’s 3.0 strategy is helping clients move
seamlessly from strategy and creative to execution in all channels. “We
have been aggressively implementing our 3.0 strategy for some time now
through strategic investments in high-level marketing talent, technology
and services. Our most recent investments include acquiring companies
that strengthen our agency services offering,” Quadracci said. These
investments include the 2018 acquisition of marketing services provider
Ivie & Associates; the 2018 investment in digital agency Rise
Interactive; and the 2019 acquisition of leading creative agency

Quad will retain the Company’s iconic logo element – the stacked Qs and
Gs that symbolize printing press rollers and process colors. “Our logo
element speaks to our heritage in print, which will remain a critically
important part of our offering going forward,” Quadracci said. “However,
the logo now simply features our name as Quad – a reflection of the
simplicity that our platform delivers.”

Quad’s integrated marketing solutions platform helps clients with:

  • Marketing Strategy by using data-driven consumer insights to
    fuel campaigns, media planning and programs that resonate with a
    target audience;
  • Creative Solutions by pairing creative strategy and design with
    an optimized, content-first approach to produce quality content
    quickly and at scale;
  • Media Deployment to help get the most out of clients’ print,
    digital and broadcast media spend while using fewer resources;
  • Marketing Management Services to alleviate operational
    complexities so clients can focus on other critical aspects of their

As part of today’s brand announcement, the Company is sunsetting several
sub-brand names – and consolidating their offerings – under the Quad
brand to reinforce the Company’s seamless, integrated solution to
clients. Accordingly, QuadPackaging, Tempt In-Store Productions,
BlueSoHo and Ivie & Associates’ client service offerings have been
rebranded to Quad. The Ivie & Associates brand name will be repositioned
to focus exclusively on print management.

The Company also has updated its corporate website and launched it under
a new URL at QUAD.com.
The Company’s new website and YouTube channel feature a special
video message
from Quad Chairman, President & CEO Joel Quadracci.

The Company’s brand announcement does not affect its legal name, which
remains Quad/Graphics, Inc.

Forward-Looking Statements

This press release contains certain “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements include statements regarding, among other
things, our current expectations about the Company’s future results,
financial condition, revenue, earnings, free cash flow, margins,
objectives, goals, strategies, beliefs, intentions, plans, estimates,
prospects, projections and outlook of the Company and can generally be
identified by the use of words or phrases such as “may,” “will,”
“expect,” “intend,” “estimate,” “anticipate,” “plan,” “foresee,”
“project,” “believe,” “continue” or the negatives of these terms,
variations on them and other similar expressions. These forward-looking
statements involve known and unknown risks, uncertainties and other
factors which may cause actual results to be materially different from
those expressed in or implied by such forward-looking statements.
Forward-looking statements are based largely on the Company’s
expectations and judgments and are subject to a number of risks and
uncertainties, many of which are unforeseeable and beyond our control.

The factors that could cause actual results to materially differ
include, among others: the impact of decreasing demand for printed
materials and significant overcapacity in the highly competitive
environment creates downward pricing pressures and potential
underutilization of assets; the impact of digital media and similar
technological changes, including digital substitution by consumers; the
impact of fluctuations in costs (including labor and labor-related
costs, energy costs, freight rates and raw materials) and the impact of
fluctuations in the availability of raw materials; the failure to
successfully identify, manage, complete and integrate acquisitions and
investments, including the proposed acquisition of LSC Communications,
Inc. (“LSC”); the inability of the Company to reduce costs and improve
operating efficiency rapidly enough to meet market conditions; the
impact of increased business complexity as a result of the Company’s
transformation into a marketing solutions provider; the impact of
regulatory matters and legislative developments or changes in laws,
including changes in cyber-security, privacy and environmental laws; the
impact of changing future economic conditions; the failure of clients to
perform under contracts or to renew contracts with clients on favorable
terms or at all; the failure to attract and retain qualified talent
across the enterprise; significant capital expenditures may be needed to
maintain the Company’s platform and processes and to remain
technologically and economically competitive; the impact of changes in
postal rates, service levels or regulations; the fragility and decline
in overall distribution channels, including newspaper distribution
channels; the impact of the various restrictive covenants in the
Company’s debt facilities on the Company’s ability to operate its
business; the impact of risks associated with the operations outside of
the United States, including costs incurred or reputational damage
suffered due to improper conduct of its employees, contractors or
agents; the impact on the holders of Quad’s class A common stock of a
limited active market for such shares and the inability to independently
elect directors or control decisions due to the voting power of the
class B common stock; the impact of an other than temporary decline in
operating results and enterprise value that could lead to non-cash
impairment charges due to the impairment of property, plant and
equipment and other intangible assets; the impacts that the proposed
acquisition of LSC may have on the Company, both prior to and following
consummation of that acquisition; and the other risk factors identified
in the Company’s most recent Annual Report on Form 10-K, as such may be
amended or supplemented by subsequent Quarterly Reports on Form 10-Q or
other reports filed with the Securities and Exchange Commission.

Except to the extent required by the federal securities laws, the
Company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise.

About Quad

Quad (NYSE: QUAD) is a worldwide marketing solutions partner dedicated
to creating a better way for its clients through a data-driven,
integrated marketing platform that helps clients reduce complexity,
increase efficiencies and enhance marketing spend effectiveness. Quad
provides its clients with unmatched scale for client on-site services
and expanded subject expertise in marketing strategy, creative
solutions, media solutions and marketing management services. With a
client-centric approach, leading-edge technology and single-source
simplicity, Quad has the resources and knowledge to help a wide variety
of clients in multiple vertical industries, including retail, publishing
and healthcare. Quad has multiple locations throughout North America,
South America and Europe, and strategic partnerships in Asia and other
parts of the world. For additional information visit QUAD.com.


Quad Media Contact
Steve Hoffins
Director of PR, Media
Relations & Industry Events, Quad

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