Perfect Corp. will virtually host its franchise event, The Global Beauty Tech Forum, on November 17th, gathering industry leaders across beauty, retail, technology, and media, for a deep dive into the digital transformation across beauty and fashion, and a look at the latest AI and AR technologies shaping the retail shopping experience
NEW YORK–(BUSINESS WIRE)–Perfect Corp. announces the return of The Global Beauty Tech Forum 2021 with “Beauty Reborn: The Acceleration of Digital Transformation,” to be held virtually on November 17th. The popular franchise event will spotlight the rise of beauty and fashion tech innovations, and advancements in Augmented Reality (AR) and Artificial Intelligence (AI) technologies, which are reshaping the consumer retail shopping experience. The comprehensive day of programming will feature a keynote presentation from Perfect Corp.’s founder and CEO, Alice Chang, along with special guest presentations and panelist discussions featuring industry leaders across beauty, retail, technology, and media, sharing powerful insights into the impact of advanced beauty technology on the consumer retail experience.
The Digital Transformation Has Arrived to the Beauty and Fashion Industry
This year’s Global Beauty Tech Forum will spotlight “Beauty Reborn,” highlighting the age of digital transformation through different lenses, across different industries. The Forum will illustrate the widespread adoption of AI and AR solutions across a complete spectrum, and highlight the role technology continues to play in reimagining the retail and beauty shopping experience. The special guest speakers from industry-leading brands will include Shiseido Group, Facebook, Allure, Cosmopolitan, Laura Mercier, Combe, Black Opal, Danessa Myricks and Vanity Planet. The full day agenda has confirmed featured sessions including:
Forum Welcome: Beauty Reborn
Setting the stage for the Forum’s journey through beauty tech innovation and highlighting the importance of the digital transformation for all brands, across all industries. Presented by Wayne Liu, SVP and General Manager at Perfect Corp.
Session 1: Keynote with Perfect Corp. Founder and CEO
A glimpse into the groundbreaking beauty tech advancements that are transforming the consumer shopping experience and a demonstration of new AI and AR technologies that will shape the industry in 2022 and beyond. Presented by Alice Chang, Founder and CEO at Perfect Corp.
Session 2: Leaning into the Paradigm Shift with Shiseido Group and NARS Cosmetics
Learn how Shiseido Group is embracing the digital transformation in all aspects of the consumer experience including an inside look at NARS Cosmetics. Listen to an insightful discussion with Shiseido Group and special guest NARS Cosmetics and dive into the interactive online shopping journey and personalized web beauty consultations connecting the brand with consumers in a whole new way. Special guest Julia Sloan, SVP Global Marketing and Integrated Communications at NARS Cosmetics; Moderated by Angelica Munson, Chief Digital Officer at Shiseido Group.
Session 3: Men’s Grooming Goes Virtual
Digital technology is transforming how men shop for products and virtual try-on technology is setting the stage for the future of men’s grooming. Hear from leaders in the industry on the latest tech trends that are revolutionizing the men’s grooming space. Special guest Danielle Arnone, Global Chief Digital & Technology Officer at Combe, Just for Men; Moderated by Alex Badia, Style Director at WWD.
Session 4: Social Commerce: Revolutionizing Facebook Engagement with Shoppable Virtual Beauty
Unlock the secret to a winning social commerce strategy. Facebook is revolutionizing its platform with shopping experiences powered by beauty tech. Discover how Facebook is leveraging virtual try-on technology to create an immersive shopping experience using AR-powered shoppable posts. Join our panelists for a conversation on beauty tech and learn why it has become essential for social commerce success. Special guests Chris Barbour, Director, Augmented Reality Business Development & Partnerships at Facebook and Charlotte Greenbaum, Global Digital Manager at Laura Mercier. Moderated by Danny Parisi, Fashion Reporter at Glossy.
Session 5: Allure Magazine: Bridging the Gap between Print and Digital
Allure Magazine has been a trailblazing force in the beauty industry. By leveraging beauty tech, Allure has created impactful virtual try-on experiences that bridge the gap between print and digital. Hear how this iconic publication has pushed the limits to provide beauty lovers with engaging and immersive digital beauty experiences. Special guests Jessica Cruel, Editor in Chief at Allure and Dianna Mazzone, Senior Beauty Editor at Allure. Moderated by Lindsay Colameo, Principal Beauty Editor at Perfect Corp.
Session 6: The Rise of the New Beauty Brand
Learn how indie beauty brands are creating impactful and engaging shopping experiences for customers. From beauty tech to emerging consumer behaviors, leaders in the indie beauty space will discuss the trends driving the industry forward. Special guests Desiree Rogers, CEO of Black Opal, Danessa Myricks, Owner & CEO of Danessa Myricks Beauty, and Aissa Wilde, Director of Product Development and Brand Strategy at Vanity Planet. Moderated by Julee Wilson, Beauty Director at Cosmopolitan.
For a complete list of confirmed speakers and an up-to-date agenda, please visit https://www.perfectcorp.com/business/events/global-beauty-tech-forum-2021/.
At the Frontier of Beauty and Fashion Tech Innovations
“Each year at the Global Beauty Tech Forum, we strive to push the envelope of what’s possible, and showcase the future of beauty tech innovations that are changing the way we shop for beauty,” shares Perfect Corp. Founder and CEO, Alice Chang. “We are excited to once again gather the key opinion leaders behind trailblazing brands across multiple industries to truly showcase the widespread impact and application of AI and AR beauty tech solutions. As a brand rooted in innovation, Perfect Corp. is excited to highlight the unique ways brands are leveraging beauty and fashion tech to re-imagine their consumer beauty shopping experience.”
Tickets to the Global Beauty Tech Forum 2021 virtual event are free. Please register now to confirm your spot: https://www.perfectcorp.com/business/events/global-beauty-tech-forum-2021/#form_area
For more information, please visit: https://www.perfectcorp.com/business/events/global-beauty-tech-forum-2021/#form_area
About Perfect Corp.
With over 950 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.
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Perfect Corp. official Blog: https://www.perfectcorp.com/consumer/blog
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