Studio Resonate brings more than a decade of sonic expertise to
propel brands into the new era of audio
OAKLAND, Calif.–(BUSINESS WIRE)–Pandora,
the largest music streaming service in the U.S., today announced the
launch of Studio Resonate. Studio Resonate is an in-house
consultancy that provides advertisers with audio creative development,
sonic branding and strategy services, as well as visual design, rich
media production, web / mobile experiences, and live activations.
Pandora pioneered music streaming and has been at the forefront of
ad-supported digital audio since its introduction. It has one of the
largest pools of data in streaming—noting trends in preferences and
behaviors; particularly how listeners respond to advertising. Over the
past decade, Pandora has incorporated this data and years of creative
expertise to develop nearly 250,000 audio spots on its platform. Brands
harnessing audio can increase attention, facilitate message recall,
improve perception, drive purchase intent, elicit physiological
responses, increase likability, build positive associations, and produce
chemical reactions in the brain.
“We are launching Studio Resonate with the understanding that if
a brand doesn’t have a holistic audio strategy, it is not being heard,”
said Lauren Nagel, VP and executive creative director at Pandora. “Our
ears are uniquely powerful. They are active sensors that attend to our
emotional and physical well-being – and they are always on. Sound is an
inherently interactive experience that creates a personal connection and
engagement in ways that no other medium can.”
Pandora has provided these services to advertising clients for years.
The launch of Studio Resonate marks the first time this creative
offering will sit under one brand. The range of services offered to
advertisers is tied to the volume of media that they buy on Pandora.
“Digital audio has evolved in a big way over the past several years, and
while advertisers are becoming more interested in audio innovation, they
often default to using creative tactics that are carried over from other
formats because there hasn’t been much guidance or direction in this
space,” said Lizzie Widhelm, SVP of ad innovation at Pandora. “Studio
Resonate’s world-class audio creative team has the experience,
expertise, and data to help marketers approach audio in its own way –
improving opportunities for ad effectiveness and resonance, while
increasing listener satisfaction.”
More information is available HERE.
About Pandora
Pandora, a subsidiary of SiriusXM, is the leading music and podcast
discovery platform, providing a uniquely-personalized listening
experience to approximately 70 million users each month with its
proprietary Music Genome Project® and Podcast Genome Project® technology
– whether at home or on the go – through its mobile app, the web, and
integrations with more than 2,000 connected products. As the largest
streaming music provider in the U.S., with an industry-leading digital
audio advertising platform, Pandora connects listeners with the music
and podcasts they love the most.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest audio
entertainment company, and the premier programmer and platform for
subscription and advertising-supported audio products. With the addition
of Pandora, the largest music streaming service in the U.S., SiriusXM
reaches more than 100 million people with its audio products. For more
about the new SiriusXM, please go to www.siriusxm.com.
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Contacts
Jette Speights
jspeights@pandora.com
415-385-8829