All Tribune properties will now be utilizing powerful N2Hive
technology for business intelligence and operational analytics solutions
LAS VEGAS–(BUSINESS WIRE)–Ntooitive,
a digital ad agency and resource for publishers within the media
industry, today announced it has been selected as the business
intelligence provider of choice for Tribune
Publishing, the nation’s third-largest newspaper publisher that
operates media businesses in eight markets. Ntooitive’s N2Hive, a
centralized business intelligence solution designed for publishers to
optimize existing workflow and generate significant cost savings through
automation by eliminating the need for manual administrative efforts,
has been deployed at each of the nine newspaper properties within the
Chicago-based multimedia conglomerate portfolio.
The selection of Ntooitive’s proprietary, performance-driven solution is
the result of an expansive vetting process of business intelligence
solutions providers by Tribune’s corporate governance team.
“We looked at dozens of business intelligence providers,” said Grant
Whitmore, executive vice president and general manager of the eastern
region at Tribune Publishing. “Ntooitive demonstrated its capacity to
deliver impressive business intelligence and ease of system integration.
The reason we are so excited about Ntooitive is because we believe that
they will allow us to continue to reinforce the value that Tribune
brings to its clients for all of their marketing needs.”
Tribune Publishing has grown to be one of the most iconic and admired
newspaper publishers in the industry, operating national and local news
sites with titles including the Chicago Tribune, New York Daily News,
The Baltimore Sun, Orlando Sentinel, South Florida’s Sun-Sentinel,
Virginia’s Daily Press and The Virginian-Pilot, The Morning Call of
Lehigh Valley, Pennsylvania, and the Hartford Courant. Built upon a
reputation that dates back to 1837, Tribune Publishing remains a leader
in today’s rapidly transforming industry landscape, delivering premium
local news and information—on a printed page, cable television or the
internet—to consumers across all of its markets.
Whitmore continued, “Tribune has relationships with local clients that
are more than a century old. The solutions those clients require in
today’s fragmented media landscape mean that we have to think about our
value to our clients in a different way, and that means bringing them
disruptive business intelligence solutions that we can’t deliver without
strong and effective partnerships.”
Ntooitive’s powerful real-time decisioning platform, N2Hive, will
integrate Tribune’s multiple data sources within the system that will
automate workflows, unify buy and sell side ad channels, tighten control
of multiple advertising platforms and transform big data into smart data
– all with no coding required.
“We are delighted to partner with Tribune Publishing to build an even
stronger digital platform that benefits its readers, advertisers and
shareholders,” said Ryan Christiansen, co-founder and CEO of Ntooitive.
“With our experienced management team, this deal demonstrates our
position as the market leader in providing business intelligence
solutions, performance management data and operational analytics to the
national media scene that will enable us to extend our strong long-term
record of value creation.”
Vikas Khorana, co-founder and chief technology officer of Ntooitive,
added, “We set the bar for cost effectiveness, end-user adoption, speed
of deployment, functional depth and overall ROI. Ntooitive delivers on
the promise of helping media businesses grow revenue by creating speed
and efficiencies. We look forward to working closely with Tribune’s team
and its first-class media properties.”
ABOUT NTOOITIVE
Ntooitive is a digital ad agency and resource for publishers within the
media industry, whose mission is to help publishers, marketers and
agencies grow revenue by creating efficiency, speed, and effectiveness
through the application of innovative technology solutions. Our platform
allows organizations to make business decisions, based on data, that can
greatly minimize lost revenue due to missed optimization opportunities.
Clients can efficiently monitor organization-wide profitability and
performance, allowing them to make smarter revenue growth strategies
faster. We have offices in Las Vegas, Los Angeles, Denver, St. Louis and
key locations overseas. To learn more, please visit www.ntooitive.com.
“Like” us on Facebook at www.facebook.com/Ntooitive/,
follow us on Twitter at @Nsights_N2
and on LinkedIn at www.linkedin.com/company/ntooitive/.
ABOUT TRIBUNE PUBLISHING COMPANY
Tribune Publishing Company (NASDAQ:TPCO) is a media company rooted in
award-winning journalism. Headquartered in Chicago, Tribune Publishing
Company operates local media businesses in eight markets with titles
including the Chicago
Tribune, New
York Daily News, The
Baltimore Sun, Orlando
Sentinel, South Florida’s Sun-Sentinel,
Virginia’s Daily
Press and The
Virginian-Pilot, The
Morning Call of Lehigh Valley, Pennsylvania, and the Hartford
Courant. Tribune Publishing Company also operates Tribune
Content Agency and The
Daily Meal and is majority owner of BestReviews.
Our brands are committed to informing, inspiring and engaging local
communities. We create and distribute content across our media
portfolio, offering integrated marketing, media, and business services
to consumers and advertisers, including digital solutions and
advertising opportunities.
Contacts
Andrew Meehan
Meehan Business Advisers for Ntooitive
(949)
285-0759
press@ntooitive.com