National CineMedia (NCM) and Marcus Theatres® Forge Affiliate Partnership for Movie Tavern by Marcus Theatres
CENTENNIAL, Colo.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24NCMI&src=ctag” target=”_blank”gt;$NCMIlt;/agt; lt;a href=”https://twitter.com/hashtag/MarcusTheatres?src=hash” target=”_blank”gt;#MarcusTheatreslt;/agt;–National CineMedia (NCM), America’s Movie Network, and Marcus Theatres®,
a division of The Marcus Corporation (NYSE: MCS), today announced that
they have entered into a long-term cinema advertising affiliate
partnership agreement for Movie Tavern by Marcus Theatres, with 22
dine-in theatre locations and 208 screens in the nine states of
Arkansas, Colorado, Georgia, Kentucky, Louisiana, New York,
Pennsylvania, Texas, and Virginia.
Movie Tavern, an industry leader known for its successful in-theatre
dining concept featuring chef-driven menus, premium quality food and
drink and luxury seating, will now be branded under the “Movie Tavern by
Marcus” banner and will continue to exclusively present NCM’s Noovie
pre-show, including Noovie ARcade big screen augmented reality
gaming, as well as NCM’s advertising programs with national, regional
and local brands.
Movie Tavern had previously been part of NCM’s national theater network
under VSS-Southern Theatres, LLC before being acquired by Marcus
Theatres earlier this year.
Marcus remains the No. 4 theater circuit in the U.S. and with the
addition of Movie Tavern, will now exceed 1,000 total screens for the
first time, reaching 1,098 screens in 90 locations across 17 states.
“We’ve always admired Marcus Theatres as a world class exhibitor, and
Movie Tavern by Marcus Theatres is a perfect fit with NCM’s national
theater network of the top theaters and exhibitors in America,” said NCM
President and Interim CEO Cliff Marks. “We are so excited to join the
Marcus family of media partners and to work alongside Rolando Rodriguez
and his team to help entertain and engage their unique dine-in movie
audiences.”
“We are excited to continue with the NCM partnership at Movie Tavern by
Marcus,” said Rolando B. Rodriguez, chairman, president and chief
executive officer of Marcus Theatres. “The addition of Noovie
provides guests the latest information in movies, music and more, which
helps add to the overall pre-show entertainment experience.”
About Marcus Theatres
Marcus
Theatres®, a division of The
Marcus Corporation, is the fourth largest theatre circuit in the
United States and currently owns or operates 1,098 screens at 90
locations in 17 states. For more information, please visit www.marcustheatres.com
and follow the company on Facebook
and Twitter
(@Marcus_Theatres).
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector between
brands and movie audiences. According to Nielsen, more than 700 million
moviegoers annually attend theaters that are currently under contract to
present NCM’s Noovie pre-show in 56 leading national and regional
theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark
Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary
of Cineworld Group PLC. LON: CINE). NCM’s cinema advertising network
offers broad reach and unparalleled audience engagement with over 21,100
screens in over 1,700 theaters in 188 Designated Market Areas® (49 of
the top 50). NCM Digital goes beyond the big screen, extending
in-theater campaigns into online and mobile marketing programs to reach
entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a
48.8% interest in, and is the managing member of, National CineMedia,
LLC. For more information, visit www.ncm.com
and www.noovie.com.
Contacts
National CineMedia (NCM)
Amy Jane Finnerty
212-931-8117
amy.finnerty@ncm.com
Marcus
Theatres
Mari Randa
414-905-1237
mariranda@marcustheatres.com