massAV Announces Rebranding, Unveils New Brand Stagedge

Live and Virtual Events production company announces new name, reveals fresh brand identity as part of wider modernization initiative.

Stagedge rebrand to coincide with launch of new client service model ‘Service 2.0’

BOSTON–(BUSINESS WIRE)–#brandmarketing–massAV, the production company committed to providing creative virtual and live event and media services to clients around the country, announced today the completion of a comprehensive rebranding effort. The new brand identity, Stagedge, symbolizes the nearly 50-year-old production company’s on-going commitment to enhance their solutions and services to align with the evolving needs of their clients.

“We are proud to unveil this new brand – which was developed by our immensely talented team – not just as a fresh look, but as an entirely new operational process intended to provide world-class client service in an ever-changing market,” said Patricia Basteri, Owner and President of Stagedge, adding, “This milestone in our company’s history is a testament to the adaptability and never-ending commitment of our team to help our clients wow audiences through any medium, in any venue, or on any device around the world.”

Fueled by the company’s significant growth in the virtual events market in 2020, Stagedge has created thousands of virtual presentations, delivered online experiences to over half a million audience members in over 170 countries, and produced nearly two million minutes of content for organizations around the world. The company has also partnered with nationally recognized technology leaders to produce immersive video and virtual reality content.

“Over the past few years, we were fortunate to see the evolving need for immersive virtual experiences. Nobody could have predicted what would happen in 2020, but we have been investing in our virtual solutions for several years. We knew that when the need arose, we would be ready – and here we are,” commented Nic DiBella, Director of Experience at Stagedge, saying, “Launching this new brand is inspiring because, above all, it represents our investments in technology and partnerships, our practice of hiring experts at the top of their fields, and our new white glove Service 2.0 model.”

“For over 45 years, massAV successfully partnered with top-tier organizations throughout New England to bring their event and video productions to life. In 2020, the organization has delivered immense value to brands around the world that, due to the COVID-19 pandemic, were forced to transform their planned live events into virtual experiences,” said Michael Basteri, Director of Solutions, saying, “As part of the rebrand to Stagedge, the company plans to continue our expansion, building up internal teams and growing partnerships that are strategically positioned to service clients across the country.”

About Service 2.0

Service 2.0 represents the Stagedge approach to providing world-class client service. A digital-first, on-demand process custom built to meet the needs of all our clients in real time. From 24/7 live-chat support with production experts on, to leveraging enterprise-level project management and collaboration tools, every client engagement is transparent, convenient, and goal-oriented. Service 2.0 isn’t just about technology, it’s about providing helpful, human interactions throughout the production, which is why Stagedge provides an experienced Producer for each and every production – no matter the size or scope.

About Stagedge

Stagedge has been powering event and video experiences for global brands for nearly 50 years. Headquartered in Massachusetts, Stagedge is one of the nation’s leading organizations dedicated to conceiving, producing, and executing immersive brand experiences through live & virtual events and video productions domestically, and around the world. With a proven, partner-collaboration service model and an ever-evolving portfolio of technology and creative solutions, Stagedge is ready to wow through captivating brand experiences.


Nic DiBella

Director of Experience, Stagedge


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