Prestigious Industry Award from Leading US Gaming Research Firm
Eilers & Krejcik Gaming
LONDON & DUBLIN–(BUSINESS WIRE)–GAN plc (“GAN” or the “Company”), an award-winning developer and
supplier of enterprise-level B2B Internet gaming software, services and
online gaming content in the United States, today announces GAN’s
Simulated Gaming service for US casino operators won the award for ‘Best
B2B Social Slot Company’ at the Eilers & Krejcik Gaming LLC Industry
event held on Thursday February 28, 2019 in The Bellagio Hotel and
Casino, Las Vegas, Nevada.
Competitors for this major Industry award included large casino
equipment manufacturers such as Scientific Games and Novomatic. Beating
major US incumbents reaffirms the Company’s belief in the competitive
advantages inherent in GAN’s US-patented technology Platform and
supporting services, offering casinos in all US States the opportunity
to launch a ‘freemium’ online gaming experience. GAN’s ‘Simulated
Gaming’ leverages the Casino’s retail loyalty program and delivers
multiple proven success factors: Reactivation of lapsed retail
customers, increased retail visitation by existing customers together
with incremental high-margin income in the online channel.
Highlights
-
US leading gaming research firm Eilers & Krejcik Gaming LLC (“EKG”)
hosted the first Annual EKG Slot Awards on February 28, 2019 to
acknowledge excellence in slot machine game development within the US
casino gaming Industry – including both land-based slot development as
well as social casino games. Awards are determined by the principals
of EKG together with a panel of Industry executives from the online
Social Casino Industry. -
Approximately two-thirds of all patrons who frequent land-based US
casinos are believed to also play multiple ‘freemium’ slot games
online offered by online-only operators. GAN’s retail casino clients
of Simulated Gaming capture an incremental share of their customers’
existing online spend, by offering a ‘freemium’ Internet casino gaming
experience which closely resembles the on-property casino gaming
experience. -
GAN’s US-patented technology enable the client’s customers enrolled in
the retail Casino loyalty program to sign up online, instantly link
their retail loyalty card to their online account and receive loyalty
points in exchange for diverse online actions such as spending money,
referring friends or other non-gaming actions. Loyalty points received
from online activity are subsequently redeemed in the retail Casino
property for free hotel room stays, free buffet meals and/or free
gambling on any of the slot machines available inside the Casino.
Management Commentary
Dermot Smurfit, Chief Executive Officer of GAN commented, “Eilers &
Krejcik is a pre-eminent and highly respected gaming research firm in
the US and their recognition of our achievements are sincerely welcomed
by everyone at GAN. We firmly believe GAN offers an extremely effective
path for US casinos seeking to move online and engage their retail
gaming customers in the online channel. Our patented technology Platform
places loyalty program at the heart of the online experience and
delivers increased share of their customers’ existing wallet. We look
forward to continuing our service to the US casino operators.”
GAN: Overview
GAN is a leading business-to-business (“B2B”) supplier of internet
gambling software-as-a-service solutions (“SaaS”) to the US land-based
casino industry. The Company has developed a proprietary internet
gambling enterprise software system, GameSTACK™, which it licenses
principally to land-based US casino operators as a turnkey technology
solution for regulated real-money internet gambling, encompassing
internet gaming, internet sports gaming and virtual Simulated Gaming.
The Company has also launched digital user acquisition & retention
marketing in support of the Internet Casino (https://casino.winstar.com)
provided by GAN’s Digital Marketing Agency in Tel Aviv, Israel.
GAN is listed on the London Stock Exchange (LSE: GAN) and on Euronext
Dublin (Euronext Growth: GAME).
For more information please visit www.GAN.com
Contacts
GAN
Dermot Smurfit
Chief Executive Officer
+44 (0)
20 7292 6262
dsmurfit@GAN.com
US Investors: The Equity Group
Adam Prior
aprior@equityny.com
212.371.8660
UK & Ireland Investors: Walbrook PR
Paul Cornelius
GAN@WalbrookPR.com
+44
20 7933 8780
Davy (Nominated Adviser, Euronext Growth Advisor and Joint Broker)
John
Frain / Barry Murphy
+353 1 679 6363
Liberum (Joint Broker)
Neil Patel / Cameron Duncan
+44
(0) 20 3100 2000