Frontdoor Adds Senior Executives in Marketing and Operations

Marshall and Kwawu bring expertise in business transformation, growth and innovation

MEMPHIS, Tenn.–(BUSINESS WIRE)–Frontdoor, Inc. (NASDAQ: FTDR), the nation’s leading provider of home service plans, today announced two key additions to its executive team to further bolster the company’s transformation and growth initiatives.

Jason Marshall, formerly the chief marketing officer of, was named Frontdoor’s new CMO. Sena Kwawu, most recently senior vice president of finance and business operations for Starbucks, will serve as Frontdoor senior vice president of operations. Both will report to Frontdoor President and Chief Executive Officer Rex Tibbens.

“Jason and Sena are talented, high-impact leaders whose breadth of experience across a variety of industries will be tremendous assets as we implement strategies to grow our share of the $400 billion U.S. home services market,” said Tibbens. “Jason’s expertise in data- and engineering-based marketing, especially in e-commerce and the digital experience, will have a critical role in driving growth across all of our brands and in developing new market opportunities. Sena’s passion for operational excellence and improving the customer experience fits perfectly with our obsession to take the hassle out of home ownership.”

In addition to helping build into a leading technology-enabled, consumer-focused brand, Marshall previously held marketing leadership roles with SolarWinds, Cost Plus World Market and Party City, giving him extensive experience in digital transformation and multi-channel business-to-consumer and business-to-business marketing. He holds a bachelor’s degree in marketing and information technology from Marquette University.

In his newly created executive role as SVP of operations, Kwawu will lead Frontdoor’s service operations and oversee contractor relations for the company’s network of 17,000 prequalified contractor firms and 60,000 technicians. He will also be responsible for designing processes, metrics and systems that will help Frontdoor serve its 2.2 million customers and scale its operations for continued growth in the home services market segment.

In addition to Starbucks, Kwawu’s career also includes leadership roles with State Street Corporation, Genworth Financial and GE. He holds a bachelor’s degree in business administration from George Washington University and an MBA from University of Michigan. He is also a graduate of the executive program at the University of Virginia and a member of the Executive Leadership Council.

About Frontdoor

Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as Candu Home Solutions, an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves 2.2 million customers across the U.S. through a network of approximately 17,000 pre-qualified contractor firms that employ approximately 60,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually. For details, visit


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Media: Nicole Ritchie | 901-701-5198 |

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