FaceCake Makes the Dream Closet a Virtual Reality

With the Infinite Virtual Closet™, Augmented Reality and AI-Driven personalized style advice deliver a shoppable digital wardrobe with endless possibilities

LOS ANGELES–(BUSINESS WIRE)–FaceCake introduces its Infinite Virtual Closet, integrating visual commerce with personal inspiration, product discovery and social shopping. Featuring curated style recommendations, the Virtual Closet allows users to create and fill their own dream closet with items they own and aspire to own. Consumers can add products from their favorite brands, retailers and influencers, virtually try them on, share them with friends’ Virtual Closets, and buy single pieces or complete looks. Not everyone can put a look together, but everyone can look put together with the Infinite Virtual Closet. Coming this fall.

Watch the video here.

Leveraging FaceCake’s AI-driven AR shopping platform, the Infinite Virtual Closet pulls from years of visionary development in proprietary visual search, AR virtual Try-On and patented marketing processes. Users can include products that are inspirational, aspirational, or must-haves in their digital closet from across fashion and beauty categories, including apparel, handbags, jewelry, shoes, cosmetics, eyewear and accessories, empowering consumers to express their personal style effortlessly and without limits.

“We’ve designed the most uniquely personal digital wardrobe and beauty counter to market,” said FaceCake’s Founder and CEO Linda Smith. “It’s truly transformative, bringing the store and stylist to your Virtual Closet for a highly customized, social shopping experience.”

Carson Kressley, Emmy-winning television star, celebrity stylist, New York Times best-selling author and fashion designer joins Virtual Closet as a strategic advisor. “Virtual Closet will forever change how people shop. It’s like having the entire world of fashion brought right to you by the best personal stylists…what could be more amazing, fun, easy and time saving?”

With over 100 participating retail and brand partners, it’s simple to integrate through the automated Infinite Virtual Closet API. For retail partner sign-up, click here.

About FaceCake

FaceCake, creator of the Swivel® Virtual Dressing Room, CAKE AR™, and Scout Visual Search, is a leader in augmented retail with its patented AI-Driven AR shopping platform. FaceCake’s innovations in Augmented Reality and Artificial Intelligence allow consumers to virtually try products on their own images live, while instantly providing relevant product recommendations for superior personalization. FaceCake has the only AI/AR offering across multiple shopping categories, and its platform is cross-device compatible. The privately held company is based in Calabasas, CA.


Robb Whittlef, 818-444-3265

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