Disney Announces Unprecedented Global Launch for Star Wars and Frozen 2-Inspired Product Setting at Retail on October 4
GLENDALE, Calif.–(BUSINESS WIRE)–Fans of two of the most anticipated films of 2019 – Star Wars:
Episode IX and Disney’s Frozen 2 – can begin counting down to
October 4 when new products inspired by these two major entertainment
events will begin hitting shelves around the world. Marking Disney’s
first-ever, global simultaneous rollout for two entertainment
juggernauts, retailers around the world will create unique celebrations
for each of the franchises to honor their individual legacies.
“This is truly an epic moment for fans, families and retailers as
products for two of the biggest-ever entertainment franchises hit
shelves simultaneously,” says Ken Potrock, President, Consumer Products
Commercialization. “We’ll be working with our partners to create
suitably spectacular celebrations for each, in line with the excitement
and anticipation of the legions of Star Wars and Frozen
fans around the globe.”
TRIPLE FORCE FRIDAY
Triple Force Friday will celebrate the launch of a whole range of
brand-new products from a trio of original Star Wars
entertainment events, including products inspired by:
The highly anticipated, final installment of the Skywalker Saga, Star
Wars: Episode IX
The first-ever Star Wars live-action series, The Mandalorian,
set to debut exclusively on the upcoming streaming service, Disney+.
The latest title from EA and Respawn – Star Wars Jedi: Fallen
Order – a brand-new action adventure game releasing Holiday 2019
As Star Wars fans have come to anticipate, products spanning
categories from toys to collectibles, housewares, books, apparel and
more will go on sale beginning at 12:01 a.m. on October 4, 2019. Stores
around the world will join the festivities with in-store events and
Commemorating merchandise introduced in advance of the episodic films,
Triple Force Friday is an anticipated event for Star Wars fans
around the world. Past iterations, including a live unboxing event that
rolled through 15 cities worldwide in 2015 and a global in-store digital
scavenger hunt using augmented reality technology in 2017, brought out
millions of people who shared their experiences.
“With Disney’s Frozen 2 and Star Wars: Episode IX both
launching in the same year, it will be a notable time for the toy
industry,” says Juli Lennett, Vice President, Industry Advisor for The
NPD Group’s U.S. toys division. “If history is any indication of future
success, both Frozen and Star Wars will be among the
top-selling properties of 2019, just as they were in 2014 and 2015/2016,
Details of how Triple Force Friday will unfold will be revealed closer
to the event, but fans can expect its legacy of unique experiences to
continue, and for the new products to be kept under wraps until October
4, with additional new products continuing to rollout leading up to the
theatrical release and beyond.
For more details on Triple Force Friday, those interested can visit StarWars.com
and follow the conversation on social using #ForceFriday.
Frozen Fan Fest
Disney’s Frozen 2, the highly anticipated animated feature from
Walt Disney Animation Studios, will make its big screen debut on
November 22, 2019. In celebration of the new film and fan’s excitement
for the sequel, Disney and retailers around the world will kick off
Frozen Fan Fest on October 4, 2019, when new product rolls out
worldwide. Frozen Fan Fest will include product reveals, musical
moments, in-store events and much more, introducing an unprecedented
assortment of Frozen 2 product and offering fans the opportunity
to join the Frozen characters as they set out on a new and epic
journey beyond Arendelle. These special fan experiences will continue
until the premiere date, with product continuing to rollout after the
film’s release. The Frozen 2 product assortment spans categories
including toys, apparel, fashion accessories, housewares, books and
much, much more!
In November 2013, Walt Disney Animation Studios released Frozen, which
quickly ascended to unparalleled success, delivering over $1.25 billion
in global box office sales and becoming the number one global animated
release of all time. With its fresh take on the classic fairytale,
featuring strong, empowered heroines, powerful songs, and a loveable
ensemble of characters that captured the hearts of fans of all ages, the
Academy Award®-winning animated feature created a cultural phenomenon.
The frenzy for all things Frozen continued to grow in 2014 and
beyond, solidifying its place in the zeitgeist and translating into
massive sales at retail. Frozen products flurried across toy
industry and holiday wish lists with the National Retail Federation
naming toys from the franchise property as some of the top toys for
2014. Anna and Elsa costumes sold over three million units that year and
became the top costumes at Disney Stores around the world.
Frozen has since been propelled by new content including animated
shorts and specials, a Broadway show that will begin touring this year,
Parks attractions, character appearances, and retail category expansion
across home goods, food, health and fashion.
Additional details on Frozen Fan Fest will be revealed later this
year…stay tuned on social using #FrozenFanFest.
About Disney Parks, Experiences and Products
Disney Parks, Experiences and Products brings the magic of Disney into
the daily lives of families and fans around the world to create magical
memories that last a lifetime.
When Walt Disney opened Disneyland in Anaheim, California on July 17,
1955, he created a unique destination built around storytelling and
immersive experiences, ushering in a new era of family entertainment.
More than sixty years later, Disney has grown into one of the world’s
leading providers of family travel and leisure experiences, with iconic
businesses including six resort destinations with 12 theme parks and 52
resorts in the United States, Europe, and Asia with approximately
160,000 cast members; a top-rated cruise line with four ships and plans
for three more to be completed in 2021, 2022, and 2023; a luxurious
family beach resort in Hawaii; a popular vacation ownership program; and
an award-winning guided family adventure business. Disney’s global
consumer products operations include the world’s leading licensing
business; the world’s largest children’s print publisher; the world’s
largest games licensor across all platforms; more than 200 Disney store
locations around the world; and the shopDisney e-commerce platform.
These experiences are created by Walt Disney Imagineering, the creative
engine behind experiences found in Disney theme parks, resort hotels,
cruise ships, and consumer products—including books, games, and
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is
a global leader in film, television and digital entertainment
production. In addition to its motion-picture and television production,
the company’s activities include visual effects and audio
post-production, cutting-edge digital animation, interactive
entertainment software, and the management of the global merchandising
activities for its entertainment properties including the legendary STAR
WARS and INDIANA JONES franchises. Lucasfilm Ltd. is
headquartered in northern California.
STAR WARS and related properties are trademarks and/or copyrights, in
the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates. © & TM Lucasfilm Ltd.
About Walt Disney Animation Studios
Combining masterful artistry and storytelling with groundbreaking
technology, Walt Disney Animation Studios is a filmmaker-driven
animation studio responsible for creating some of the most beloved films
ever made. Located in Burbank, WDAS continues to build on its rich
legacy of innovation and creativity, from the first fully-animated
feature film, 1937’s Snow White and the Seven Dwarfs, to
2013’s Academy Award®-winning Frozen, the biggest
animated film of all time. Among the studio’s timeless creations are Pinocchio,
Sleeping Beauty, The Jungle Book, The Little Mermaid, The Lion King, Big
Hero 6 and Zootopia.
Disney Parks, Experiences and Products
Director, Licensing & Franchise Comms