CORT Sees Increase in Sales, Customer Confidence With Vertebrae 3D Technology

Purchase volume increases 111% following the launch of an immersive shopping experience

CHANTILLY, Va.–(BUSINESS WIRE)–CORT, the nation’s leading provider of furniture rental and transition services, and Vertebrae, the technology leader in 3D & augmented reality (AR) solutions for retail, today announced the successful launch of an immersive shopping experience allowing customers to have real-time interaction with products while remaining in their own home. Through a partnership with Vertebrae, CORT is able to utilize 3D and AR technology to bridge the gap between physical stores and online retail to give customers a hybrid shopping experience.

“More consumers are shopping online than ever before, which makes this an exciting time to explore ways to enhance our online experience with the use of virtual technology,” said Ben Clark, senior manager of online business development at CORT. “Being able to provide our customers with the tools necessary to make educated rental decisions is a top priority for CORT.”

Customers can now view over 150 furniture and home accessory products from every angle, and virtually assess how a piece of furniture will look and fit in their own space. In its first full month since launching in mid-January, CORT has seen conversion rates increase 111% with beds and sofas receiving the most interaction. In addition to doubling conversion rates from customers engaging with 3D products versus those not engaging, CORT has seen an 122% increase in revenue per visit for desktop users and 78% for mobile users.

“We’re really excited by the traction we’re seeing across the program since we launched last month,” said Mindy Oliver, executive director of marketing at CORT. “Conversion rates have increased tremendously for shoppers who engage with the 3D and augmented try-in-your-home experiences, which highlights improved customer confidence in the products and service that CORT offers.”

As shopping behaviors evolved during the pandemic, CORT maintains focus on building upon its strong customer base by listening and acting on expectations to meet them where they are in their shopping journey. Partnering with Vertebrae demonstrates CORT’s commitment to providing an interactive and informative online experience, as it continues to evolve e-commerce through technology enhancements and partnerships.

“CORT is breaking new ground in the furniture industry. Many of their customers must relocate quickly, like military families, and there is no time to shop in-store for needed furniture,” said Vince Cacace, CEO and founder of Vertebrae, a Snap company. “Being able to see these products in their space at the right size and scale, and examine details of the textures and fabrics, creates buyer confidence. We are thrilled that the Vertebrae platform was CORT’s choice for reimagining the shopper experience and we are honored to take this journey with them.”

To learn more about CORT’s virtual shopping experience, visit CORT’s website here.

About CORT

CORT, a part of Warren Buffett’s Berkshire Hathaway, is the nation’s leading provider of transition services, including furniture rental for home and office, event furnishings, destination services, apartment locating, touring, and other services. With more than 100 locations including offices, distribution centers, rental showrooms, and retail furniture outlets across the United States, operations in the United Kingdom, and partners in more than 80 countries around the world, no other furniture rental company can match CORT’s breadth of services and companywide commitment to making a house a home, an office a great place to work and an event a memorable celebration. For more information, please visit

About Vertebrae

Vertebrae, a Snap Inc. company, is the leading provider of 3D & augmented reality (AR) commerce solutions for the world’s largest brands including Adidas, Coach, David’s Bridal, Yeti, Herschel Supply Co. and more. Founded with the vision of making the online shopping experience more like real life, Vertebrae’s technology enables web-based 3D & AR product visualization and try-on experiences that drive engagement and sales. The company’s award-winning immersive commerce platform and unparalleled expertise in enterprise eCommerce and 3D & AR ensure that the process of 3D asset creation, management, deployment, and reporting is fast and easy for retailers of all sizes. Vertebrae is headquartered in Los Angeles with offices in Austin. For more information, visit


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