The AR company also expands commercial capabilities with addition of former Medtronic VP as chief marketing officer
CHICAGO–(BUSINESS WIRE)–#AR–Augmedics, a pioneer in augmented reality (AR) surgical navigation, today announced the appointment of Nadav Tomer as an independent director to the company’s board of directors.
Tomer is an experienced medical device executive with 23 years’ global experience who retired from Johnson & Johnson in January, where he most recently served as Global President, Spine, for DePuy Synthes Companies. Tomer’s appointment follows the addition of medtech veteran Kevin Hykes as Augmedics’ President & CEO in January and marks the company’s ongoing commitment to build a world-class team focused on the successful commercialization of the company’s revolutionary AR-driven xvision system®.
“Nadav’s experience at the helm of one of the most comprehensive spine portfolios in the world is an invaluable addition to our board,” said Hykes. “We are excited to leverage his expertise to continue to build on our position as the market-leading AR surgical guidance system for spinal procedures. I am thrilled to welcome him to the team.”
“xvision’s ability to enable surgeons to visualize patients’ 3D spinal anatomy without looking away from the surgical field is unique and highly differentiated in the market,” said Tomer. “I am excited to work with Kevin and the team to realize the potential of the xvision platform to simplify and improve the surgical experience for spine surgeons everywhere.”
Augmedics also announced the appointment of Reed Krider as Chief Marketing Officer in a further strengthening of the company’s commercial expertise. Krider brings 17 years’ experience at Medtronic in a variety of marketing and sales leadership roles, including three years as Vice President of Strategic Marketing and six years as Regional Vice President of Sales in the Restorative Therapies Group, which includes spine, navigation, imaging and robotics, and neurosurgery.
“We are truly excited about the addition of Nadav and Reed, particularly given their experience as successful leaders within leading spine franchises,” said Augmedics Chairman Rick Anderson. “This is an incredible opportunity to utilize deep expertise in our home markets as we continue to build the leading augmented reality platform in healthcare.”
Augmedics (Chicago, IL) is an augmented reality surgical navigation pioneer that aims to improve surgery outcomes with cutting edge AR technologies that solve unmet clinical needs and instill technological confidence in the surgical workflow. The medtech company’s FDA-cleared revolutionary xvision Spine System®, the first augmented reality guidance system, allows surgeons to “see” the patient’s anatomy through skin and tissue as if they have “x-ray vision,” and to accurately navigate instruments and implants during spine procedures. Augmedics has received numerous honors, including being named a 2021 Index Awards Finalist, a Fast Company World Changing Ideas Awards 2021 Finalist, and one of Time Magazine’s Best Inventions of 2020. For more information, visit www.augmedics.com.