Artificial Intelligence (AI) in Games Market to Grow by USD 27.47 Billion from 2025 to 2029, Driven by AR and VR Game Adoption, Report on AI Impact on Market Trends – Technavio

NEW YORK, Feb. 14, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The artificial intelligence (AI) in games market and it is set to grow by USD 27.47 billion from 2025 to 2029. However, the growth momentum will progressing at a CAGR of 42.3% during the forecast period, according to Technavio. The artificial intelligence (AI) in games market is fragmented, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market.  Capcom Co. Ltd., Charisma Entertainment Ltd., COGNOSPHERE PTE. LTD., Electronic Arts Inc., Gameloft SE, Google LLC, Konami Group Corp., Latitude, Microsoft Corp., NetEase Inc., Nintendo Co., Ltd., NVIDIA Corp., PrometheanAI Inc., Side Effects Software Inc., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Theai Inc., Ubisoft Entertainment SA, and Unity Technologies Inc. Are some of the major market participants -. To know about the vendor offerings – Request a sample report

Artificial Intelligence (AI) In Games Market 2025-2029: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The artificial intelligence (ai) in games market report covers the following areas:

• Artificial Intelligence (AI) In Games Market Size
• Artificial Intelligence (AI) In Games Market Trends
• Artificial Intelligence (AI) In Games Market Industry Analysis
• Porter’s Five Forces Analysis
• Customer Landscape

The artificial intelligence (ai) in games market is fragmented, and the degree of fragmentation will accelerate. The growing adoption of ar and vr games will offer immense growth opportunities. However, the Network latency in between games will hamper the market growth

Artificial Intelligence (AI) In Games Market 2025-2029: Drivers & Challenges

Artificial Intelligence (AI) is revolutionizing the gaming industry, particularly in the realm of Augmented Reality (AR) and Virtual Reality (VR). AI-generated content enhances these experiences by creating dynamic game settings based on player inputs and producing realistic 3D representations of gaming characters and environments. This innovation allows for more engaging and interactive gaming experiences, making AR and VR games increasingly popular among developers and users alike. By integrating AI technology into gaming, developers can offer more personalized and captivating experiences, setting a new standard for the industry.

The global AI market in games faces a significant challenge due to network latency. This delay between a player’s action and the game server’s response can negatively impact gameplay experiences, particularly in online multiplayer games. Latency is influenced by factors such as internet connection quality, player-server distance, network infrastructure, number of users, and server load. Reducing network latency is crucial for providing optimal gaming experiences and ensuring player satisfaction. Companies in this market must invest in improving network infrastructure and optimizing server performance to minimize latency and enhance the overall gaming experience.

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Segment Overview 

This artificial intelligence (ai) in games market report extensively covers market segmentation by  

• Type
• AI Enabled Platforms
• AI Enabled Games
• Technology
• Machine Learning
• Natural Language Processing
• Computer Vision
• Robotics
• Geography
• North America
• APAC
• Europe
• South America
• Middle East And Africa
• Game
• Action
• Adventure
• CasualRacing
• Simulation
• Sports
• Strategy
• AI Type
• Machine Learning
• Deep Learning
• Natural Language Processing
• Computer Vision

1.1 AI enabled platforms-  Artificial Intelligence (AI) platforms are essential collections of tools that facilitate the creation, testing, implementation, and maintenance of deep learning and Machine Learning (ML) models in the gaming industry. AI technology enables machines to execute tasks beyond human capabilities, such as data analysis, prediction, and action-making, more efficiently and accurately. Developers utilize AI platforms to create advanced games, build environments, characters, and plots more rapidly. Additionally, AI’s ability to analyze player behavior and data offers valuable insights into player preferences, leading to customized and engaging experiences. Leading companies like Microsoft and Google are at the forefront of this change, offering AI-driven platforms and tools that are revolutionizing game production. Furthermore, AI is enhancing game realism through AI-powered graphics and ray tracing, resulting in lifelike scenes. Real-time interactions between human gamers and AI-powered virtual characters are also made possible by these platforms. The increasing adoption of AI platforms in the gaming industry will drive the growth of this segment and market during the forecast period.

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Artificial Intelligence (AI) In Games Market 2025-2029: Key Highlights

• CAGR of the market during the forecast period 2025-2029
• Detailed information on factors that will assist artificial intelligence (ai) in games market growth during the next five years
• Estimation of the artificial intelligence (ai) in games market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the artificial intelligence (ai) in games market across North America, APAC, Europe, South America, and Middle East and Africa
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of artificial intelligence (ai) in games market vendors

About US
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio