Arsenal FC, Liverpool FC and Manchester City Bring Immersive Experiences to Fans with Intel True View

Intel True View’s Volumetric Capture Lets Fans See Every Angle of the
Most Amazing Action via Match-Day Broadcasts and Online Content

LONDON–(BUSINESS WIRE)–Imagine watching a season-defining moment, then reliving it from any
angle including from the perspective of your favorite player as they run
up to take a penalty or make an improbable goal-line clearance.

In partnership with Arsenal FC*, Liverpool FC* and Manchester City*,
Intel will deliver immersive experiences via Intel®
True View
 at Emirates Stadium, Anfield and the Etihad Stadium. Now
their fans worldwide can enjoy the biggest moments of the match from
every angle, whether they’re watching the Rights Holders’ live broadcast
and highlights or reliving the action post-match from their favorite
clubs’ official website, mobile app or social media.

As three of the most recognizable and innovative football clubs in the
world, Arsenal FC, Liverpool FC and Premier League* champions Manchester
City will leverage Intel True View to capture every match element from
every angle. Intel True View re-creates the action on the pitch and
presents that from an ideal vantage point or player’s perspective, using
Intel’s unmatched data-processing capability to deliver the experience
to fans.

Beginning March 10, Intel’s leading volumetric technology will bring
fans as close to the action on the pitch as the starting XI from the
world’s most iconic football clubs. With dedicated supporters across the
globe, football fans are passionate about the tactics as much as the
goals scored, and Intel True View will highlight the immersive
experiences unique to the style and skill of football.

The partnerships will introduce features that include:

  • Multi-angle views of a play: Intel Sports’ industry-leading
    volumetric video process creates thrilling 360-degree replays and
    highlight reels from every conceivable angle, using 38 5K
    ultra-high-definition cameras.
  • Laser wall: A virtual plane giving viewers a clear picture as
    to where players are positioned on the pitch.
  • Be the player capabilities: Intel True View freezes a moment in
    the match to let fans see the pitch from the eyes of a player. This
    also enables presenters and pundits to share a new level of insight
    into the tactics and decisions made by players to provide an entirely
    new perspective to fans.

Intersection of Sports and Technology: The sports industry is
undergoing a period of significant change as consumer behavior is
shifting, driving technology, leagues and brands to address the
expectations of fans. In 2018, technology investments into sports
reached nearly $1 billion, continuing to drive the intersection of
sports and technology. With smart and connected tools, Intel is uniquely
positioned to enable the sports industry to capture, analyze and respond
to new levels of insight in real time and create amazing new experiences
for fans.

How Intel True View Works: The process begins with
volumetric video, the capture and rendering technique behind Intel True
View. Using the volumetric capture method, footage is recorded from 38
5K ultra-high-definition cameras that includes height, width and depth
of data to produce voxels (pixels with volume). After content is
captured, a substantial amount of data is processed with servers powered
by Intel® Core™ i7 and Intel® Xeon® processors. The software then
re-creates all the viewpoints of a fully volumetric 3D person or object.
That information renders a virtual environment in spectacular,
multi-perspective 3D that enables users to experience a captured scene
from any angle and perspective and can provide true 6 degrees of freedom.

James Carwana, vice president and general manager of Intel Sports,
 “Immersive media experiences continue to create more
opportunities for sports teams and leagues to put the fan experience
first. With the expansion of Intel True View into more stadiums with
Arsenal, Liverpool and Manchester City, we have the chance to transform
the experience for fans of one of the world’s top sports leagues with
our leading and differentiated volumetric technology.”

Peter Silverstone, commercial director of Arsenal FC, said: “We
are always looking to find new ways to bring our 780 million fans and
followers around the world closer to the action and this partnership
will give our fans a whole new view of the game. The technology
effectively allows a supporter to step into the boots of players and see
the game from their perspective.

We have seen the impact this Intel technology has had in other sports
leagues across the world and are excited that it will be installed at
Emirates Stadium.

At Arsenal we are committed to innovating and keeping at the forefront
of developments on and off the pitch so it’s fitting that Emirates
Stadium will be the first stadium to bring Intel’s immersive and
transformational True View technology to the Premier League.”

Billy Hogan, managing director and chief commercial officer of
Liverpool FC, said:
 “We’re delighted to be working with Intel to
bring this advanced Intel True View technology to our supporters.

Intel True View enables fans to immerse themselves even further into
the game and has the power to add a new depth to match highlights, which
can significantly improve the supporter experience. This technology has
the potential to add a new dynamic to how people interact with the game
and create different conversations with our fans around the world.

We strive to utilize the latest technology to be at the forefront of
the experience our supporters have, whether that’s on-screen or online,
and with the help of our newest partner Intel, that is certainly set to

Damian Willoughby, senior vice president of Partnerships at City
Football Group, said:
 “We’re very excited to integrate Intel True
View at the Etihad Stadium and to announce our new partnership with a
world-class brand like Intel. We love to be first, both on and off the
pitch, so we are delighted to pioneer this game-changing technology at
the Etihad Stadium. We are sure City fans, and football fans around the
world, will love watching beautiful football from every angle.”

Media Resources:

Photographs and videos: Arsenal
FC, Liverpool FC and Manchester City Bring Immersive Experiences to Fans
with Intel True View
(News Release)

More context: True
View website

About Intel

Intel (NASDAQ: INTC), a leader in the semiconductor industry, is shaping
the data-centric future with computing and communications technology
that is the foundation of the world’s innovations. The company’s
engineering expertise is helping address the world’s greatest challenges
as well as helping secure, power and connect billions of devices and the
infrastructure of the smart, connected world – from the cloud to the
network to the edge and everything in between. Find more information
about Intel at

Intel and the Intel logo are trademarks of Intel Corporation in the
United States and other countries.

*Other names and brands may be claimed as the property of others.


Farm Saechou
Intel Corp. (HQ)
+1 916-377-9577

Sarah Allen
Intel Corp. (UK)
+44 1793 404435

Katie Baldwin
Arsenal Football Club
+44 207 704 4010

Ursula Hutchinson
Liverpool Football Club
+44 151 907 9372

Toby Craig
City Football Group
+44 20 7874 5519

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