Alexa, What’s My Principal® Flash Briefing?

Principal® adds voice technology to their
innovative, educational resources

DES MOINES, Iowa–(BUSINESS WIRE)–Building confidence starts with being educated. In an effort to
encourage individuals to build a solid base of financial knowledge, Principal
Financial Group
® takes sharing their expertise up a notch
with first-to-market, voice-activated financial wellness and retirement
readiness education.

When individuals enable the Principal® Flash Briefing skill
and say, “hey Alexa, what’s my Flash Briefing?” they’ll hear quick
retirement planning and financial tips spoken to them. And if those
snippets aren’t enough, listeners will be directed to
to dive deeper on the topic with resources from their financial wellness
platform, Principal®

“Financial and retirement education doesn’t have to be complex. Giving
individuals actionable information in bite-sized pieces helps them feel
more confident in their choices,” said Joleen Workman, vice president of
customer care at Principal®. “It’s as simple as helping them
think through their financial decisions.”

The Flash Briefing will help encourage this behavior when Alexa gives
tips like:

’10 percent. What’s so special about that number? Saving at least 10
percent of your income plus other contributions toward retirement could
help you get closer to setting you up for the retirement you want. And
if that seems overwhelming right now, consider ticking up your
contribution by 1 percent each year to get closer to your goal. It’s
never too early, or too late, to master your money.’

“Voice technology is yet another medium available to individuals to help
them educate themselves, wherever they are, with resources that help
them build confidence to take action,” added Workman. “Customers are
saying great things about Principal® Milestones, and the
confidence they gain using these resources to help make a financial
plan,” Workman said. “With a Principal® Flash Briefing, we’re
elevating and testing a new way through which individuals can access
these resources and make progress toward financial security.”


Principal helps people and companies around the world build, protect and
advance their financial well-being through retirement, insurance and
asset management solutions that fit their lives. Our employees are
passionate about helping clients of all income and portfolio sizes
achieve their goals – offering innovative ideas, investment expertise
and real-life solutions to make financial progress possible. To find out
more, visit us at

Principal, Principal and symbol design and Principal Financial Group are
trademarks and service marks of Principal Financial Services, Inc., a
member of the Principal Financial Group.

Amazon Alexa is a trademark of, Inc.


Hillary Carlson, 515.878.1460,

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