OKI Europe Continues Spirit of Innovation with Launch of Augmented Reality App, Designed to Open Up a World of Instore Print Applications to Retailers

The OKI Augmented Reality (AR) Showroom is the first application utilising AR to help retailers realise the potential of printing in-store to drive customer engagement and increase basket value

Egham, Surrey, 18th October 2018 – OKI Europe Ltd today announced the launch of its new smartphone app, the ‘OKI AR Showroom’ at VISCOM Italia. This innovation enables customers to visualise OKI’s devices as well as high impact visual communications materials in their own environments through the use of Augmented Reality (AR).

Designed for retailers, the app is free to use and language agnostic, ensuring retailers in any country can benefit from its use. AR technology projects images onto the screen of a smartphone or tablet when the device is in camera mode. With augmented reality in the retail market projected to be worth USD 7951.2 million by 2023[1], the technology is rapidly being adopted by retailers to provide an immersive, real-time, in-store experience for consumers without them having to leave their home or workplace.

OKI Europe is bringing this same immersive experience to the retailers themselves through the OKI AR Showroom. Users can visualise how OKI’s range of High Definition Colour printers and multifunction printers combined with ad hoc state of the art software platforms, will fit within their own work environments by aiming their camera at a desk or work surface and selecting an OKI device from the screen.

Retailers will also discover the breadth of eye-catching, point-of-sale materials that OKI’s Retail Solutions can offer – at the touch of a button – in-store. These include drop banners, posters, shelf signage, floralabels, number plates and stickers on a huge range of media types, sizes and weights, including waterproof, magnetic and pre-cut media. Furthermore, users can view all of these applications in situ, within their own retail environment.

“OKI has a rich heritage in innovation,” said Javier López, General Manager, Vertical Solutions, OKI Europe Ltd. “For more than three decades we have focused on customer-led innovation, including the ground-breaking launch of Europe’s first LED printer.

“Our new AR Showroom app is another industry-first, helping businesses understand how OKI printers can print on an amazingly wide range of media types and sizes, including film, waterproof, magnetic and pre-cut media. Additionally, customers can print in large format, up to 1.3m in duplex for highly impactful hanging banners to engage customers and drive sales. The app will enable retailers to open up a world of print possibilities and understand that by bringing printing in-store they can become more creative and responsive to their visual communications needs.”

Available on any iOS device, the OKI AR Showroom is officially being launched at VISCOM, in Milan and is available to visitors to test on the OKI Europe Stand, Hall 12, Stand F39/G32 from 18th to 20th October 2018.

To download the app, simply visit the App Store and search for ‘OKI AR Showroom’.

To find out more about OKI’s Retail Solutions, visit www.oki.com/eu

[1] ResearchAndMarkets.com

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Notes to Editors:

About OKI Europe
OKI Europe Ltd is a division of OKI Data Corporation, a global business-to-business brand dedicated to creating cost effective, professional in-house printers, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses.

The company is well-established as one of Europe’s leading printer brands, in terms of value and units shipped. For over 60 years OKI Europe has been delivering advanced printing solutions worldwide, introducing ground-breaking technologies that support the needs of businesses large and small. Our pioneering development of digital LED printing technology has placed OKI at the forefront of the market in delivering high-definition, eco-friendly printing devices.

Since the acquisition of the globally-deployed wide format printer business of Seiko I Infotech Inc. a subsidiary of Seiko Instruments Inc. OKI distributes precision-engineered wide-format printing systems specifically for the sign, graphics, CAD and GIS markets that provide industry-leading productivity and image quality. With an EMEA wide network of authorised distributors and dealers OKI Europe Ltd provides complete printing solutions including wide format printers, inks, media, software, installation, support, knowledge and training.

In addition to a vast portfolio of award-winning printers and MFPs, OKI offers a range of services to help optimise print and document workflows. This, together with an integrated suite of software technologies and tools, can help businesses take control of their print and document costs in a secure environment, whether office based, mobile or in the cloud.

Today OKI Europe employs over 500 staff in 15 locations (sales offices and production sites) and is represented in 60 countries throughout the EMEA region.

OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan’s first telecommunications manufacturer.

Visit www.oki.com/eu for further information.

OKI Europe Ltd: Pamela Ghosal: pr@okieurope.com + 44 (0) 208 2192190
Whiteoaks: Rebecca Bushnell: rebeccab@whiteoaks.co.uk +44 (0) 1252 727313

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Source: RealWire