Anthony Edwards & PrizePicks Team Up in Landmark Multi-Year Partnership
Basketball’s Biggest Superstar Joins Sports Entertainment Leader as Brand Ambassador
ATLANTA, Oct. 7, 2026 /PRNewswire/ — PrizePicks, the leading sports entertainment company in the United States, today announced a multi-year partnership with NBA superstar Anthony Edwards. The former No. 1 overall pick and four-time All Star will be a face of the PrizePicks brand as he will be heavily featured in the company’s major advertising and social media campaigns. The collaboration reinforces the brand’s commitment to engaging basketball fans as Edwards becomes the first NBA star to team with PrizePicks as a brand ambassador.
“Teaming up with PrizePicks feels like an Atlanta homecoming, and I couldn’t be more excited to join the squad,” said Anthony Edwards. “The ‘Run Your Game’ energy is what I’m all about and I can’t wait for people to see everything we’re cooking up together.”
“We are honored to welcome one of the biggest stars in all of sports to the PrizePicks family,” said Joey Molko, PrizePicks SVP of Partnerships. “Anthony has a unique ability to command the spotlight, but what makes him truly special is his authenticity and the way he connects with fans. This partnership is such a natural fit because he embodies the boldness and personality of our PrizePicks community.”
To kick-off the partnership, PrizePicks and Edwards teamed up for an epic response to a viral video from one of his biggest basketball rivals. Countering the widely seen clip that poked fun at AE’s signature shoes, Edwards joined forces with PrizePicks on a skit that delivers a purple colorway of his newly released AE3’s to a raucous crowd of fans in Minnesota. In connection with the partnership launch, PrizePicks players were given early access to the purple AE3s on the PrizePicks app.
Click here to see the PrizePicks x Anthony Edwards Partnership Launch Video
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PrizePicks will also collaborate with “Three Fifths Media”, a media production company created by Edwards and AE5 Enterprises Co-Founder, Justin Holland. Additionally, Holland will team with PrizePicks as a Strategic Advisor for the partnership. The first collaboration will be on the legendary and satirical Believe That Awards. PrizePicks will serve as the event’s Presenting Sponsor and offer a Free-To-Play game that gives players a chance to win cash and a pair of autographed AE3 shoes. PrizePicks will also contribute to Edwards’ nonprofit foundation “Don’t Follow the Wave,” providing support with the charity’s workplace development efforts.
PrizePicks recently announced an extended partnership with star comedian Druski, who will pair with Edwards in upcoming brand campaigns and other featured content. The partnerships reaffirm PrizePicks’ investment in athlete and creator-driven entertainment that resonates with fans nationwide and pairs two of Atlanta’s biggest homegrown stars under the banner of the Atlanta-based company.
As PrizePicks continues to expand to new markets, investment into Responsible Gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information on responsible gaming, visit www.prizepicks.com/responsible-gaming.
About PrizePicks
PrizePicks is the leading sports entertainment operator in the United States. Headquartered in Atlanta, Georgia, PrizePicks offers innovative games that engage and excite fans nationwide. Operating in more than 45 jurisdictions and continuing to expand, PrizePicks is dedicated to enhancing the fan experience for all. For more information, visit www.prizepicks.com.
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