Bluegreen Vacations Breaks with Timeshare Convention with Its Innovative New Property – The Marquee
Resort Property Shines a Light on New Orleans History While Playing
Up Today’s Newest Technology
BOCA RATON, Fla.–(BUSINESS WIRE)–Bluegreen
Vacations, a leader in vacation ownership, showcases its innovation
with the brand’s newest property, The Marquee, which features immersive
guest experiences using augmented reality moments – the first of its
kind for the timeshare industry. Inspired by the rich traditions of
theatre, vaudeville and story in New Orleans, this luxury property is
set to officially open its doors in the heart of New Orleans’ historic
theater district on June 15, 2019.
Tall, elegant and stylish, The Marquee resort rises 17 stories above the
vibrant streets of New Orleans, offering impressive views of the
Crescent City. Featuring innovative décor that reflects its location,
The Marquee is designed to be a home away from home with over 90+
spacious villas that feature one, two- and three-bedroom suites with
décor selected for classic lines.
Guests will be able to download the Bluegreen Vacations mobile app and
point their phones or tablets at certain elements in the guest rooms
triggering A/R characters to come to life, telling stories about New
Orleans. Additionally, guests’ names are dynamically displayed as
featured characters on the storytelling script written on the walls of
the lobby.
“The Marquee is truly a testament to Bluegreen’s commitment to pushing
the envelope and reinventing the timeshare experience through innovative
concepts,” said Shawn B. Pearson, President and CEO of Bluegreen
Vacations. “We set out to provide our owners and guests with a
one-of-a-kind stay that fully immerses them in New Orleans’ history and
makes them the center of the experience by incorporating unique virtual
and augmented reality and design elements. The Marquee is like no other
in the marketplace, and we’re excited that our owners and guests will
soon get to start making unforgettable memories at this remarkable
property.”
Led by Timothy Schwering, Bluegreen Vacations’ director of planning and
design, this exciting exploration of the guest experience was a
collaboration between New Orleans-based architecture practice SCNZ,
interior designer Van Dresser, general contractor Woodward Construction
and A/V Design + Integration firm Electrosonic, with creative
consultants Hotopp. The Marquee is the third fee-based service
arrangement between Bluegreen Vacations and Michigan-based Accelerated
Assets, with the other resorts located in Chicago and Orlando.
The Bluegreen Vacation Club is a flexible, points based, real estate
backed vacation ownership program that leads its members to new
discoveries in exciting destinations, offering an engaging,
cost-effective way to guarantee memorable vacation experiences by
providing choice, flexibility and quality. Accommodations are ideally
suited to comfortably accommodate guests in a space that feels like a
home-away-from-home, with resort-style amenities and services just steps
away.
Bluegreen Vacations encourages all individuals and families seeking a
unique, value-added vacation experience to learn more at www.BluegreenVacations.com.
About Bluegreen Vacations Corporation
Bluegreen Vacations Corporation (NYSE: BXG) is a leading vacation
ownership company that markets and sells vacation ownership interests
(VOIs) and manages resorts in top leisure and urban destinations. The
Bluegreen Vacation Club is a flexible, points-based, deeded vacation
ownership plan with approximately 217,000 owners, 69 Club and Club
Associate Resorts and access to more than 11,000 other hotels and
resorts through partnerships and exchange networks as of March 31, 2019.
The Bluegreen Resorts Collection, designed to deliver a seamless process
for vacationers, features beautiful and unique resorts grouped by theme
that range from beachside getaways, to theme park adventures, immersion
in the great outdoors, historic and cultural exploration. Bluegreen
Vacations also offers a portfolio of comprehensive, fee-based resort
management, financial, and sales and marketing services, to or on behalf
of third parties. Bluegreen is approximately 90% owned by BBX Capital
Corporation (NYSE: BBX) (OTCQX: BBXTB), a diversified holding company.
For further information, visit www.BluegreenVacations.com.
Contacts
Finn Partners for Bluegreen Vacations
212-715-1600
bluegreen@finnpartners.com