Intuit Debuts Newest Ad on 61st Annual GRAMMY Awards®
‘A Prosperity Story’ is the next animated spot released for Intuit’s
2019 brand campaign
MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Intuit
Inc. (Nasdaq: INTU), maker of TurboTax,
QuickBooks, and Mint,
airs newest 60-second spot, ‘A Prosperity Story,’ on Sunday’s 2019
GRAMMY Awards broadcast. This is the next animated story for Intuit’s
2019 brand campaign that showcases individuals’ paths to prosperity.
Prosperity Story,’ introduces Luisa, an entrepreneur who grows up
watching her self-employed father work to provide for his family as she
pursues her passion for art and fashion. The story recognizes the
struggles she faces when it comes to managing her finances and
celebrates her path to prosperity (with a little help from her Intuit
The spot featured newly debuted music from Raiche,
an up-and-coming singer-songwriter who identifies with the spot’s
protagonist, Luisa, from her own self-determination to achieve her goals
as a music artist. The song was released on Spotify and can be found here.
This spot builds on Intuit’s first brand campaign in 2018 featuring an
animated short film, ‘A
Giant Story’ inspired by how the company was founded. Intuit’s 2019
brand campaign also features ‘Power
of Giants,’ a 30 second spot. Together, the spots highlight a small
business owner, a self-employed parent, a budding designer and others’
paths to prosperity, showcasing Intuit’s role in providing the financial
tools and resources to help them achieve the life they want.
The campaign debuted in January as part of the company’s multi-year deal
with the National Football League (NFL) as the first-ever presenting
sponsor of both the AFC and NFC Championship Games. The spots appeared
in both championship games, which are among the most-viewed moments in
“We are inspired by our customers every day, but we know their path to
achieving prosperity is not easy for many. Americans live paycheck to
paycheck, where even the smallest emergency can send a family into
financial crisis,” said Lauren Stafford Webb, vice president, brand
marketing. “Intuit is committed to turning these financial realities
around by providing tools that empower everyone to prosper.”
The brand campaign was created and produced by Intuit’s agency of
record, Phenomenon, an independent business transformation agency in Los
Angeles. The film was directed by againstallodds of Oscar-winning
production company Passion Animation Studios.
“We are extremely proud of Intuit’s mission to power prosperity around
the world. This work echoes the company’s core belief that prosperity
takes a powerful partnership,” said Jason De Turris, Chief Strategy
Intuit’s mission is to Power Prosperity Around the World. Our global
products and platforms, including TurboTax,
Mint and Turbo,
are designed to empower consumers, self-employed and small
businesses to improve their financial lives, finding them more money
with the least amount of work, while giving them complete confidence in
their actions and decisions. Our innovative ecosystem of financial
management solutions serves approximately 50 million customers
worldwide, unleashing the power of many for the prosperity of one.
Please visit us for the latest news and in-depth information about
Intuit and its brands and find us on social.
Phenomenon is a business transformation agency offering strategic deep
expertise across a range of disciplines: business & strategic
consulting, design, innovation, products & services and communications.
Founded in 2006, independently owned Phenomenon partners with clients to
define unexpected pathways to success. Current clients include Intuit,
Crate&Barrel, CB2, DC Entertainment, Warner Bros., KB Home, Pepsi,
Procter & Gamble, American Express, Aetna, American Cancer Society,
Providence St Joseph Health, TD Ameritrade and Neustar. Find out more at www.phenomenon.com.