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iQIYI Leverages Advanced Streaming Technology to Broadcast "The Rap of China" Simultaneously to Malaysian and Hong Kong Audiences
BEIJING, July 27, 2018 /PRNewswire/ -- iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, announced that its smash hit online rap competition show "The Rap of China" is being broadcast simultaneously to audiences outside of the Chinese mainland in Malaysia and Hong Kong.
Thanks to collaboration with Malaysia's leading content and consumer company Astro and Hong Kong's largest paid subscription TV network Now TV, overseas fans of Chinese rap can now enjoy the program as soon as it is broadcast on the mainland. The hit show will be aired in a primetime spot on Astro Quan Jia HD and on Now TV NowJelli Channel.
"The Rap of China" joins one of iQIYI's other well received variety shows "Hot-Blood Dance Crew" in its successful expansion into overseas markets. "Hot-Blood Dance Crew", a street dance themed competition show, was aired on Malaysian Astro Quan Jia HD, Hong Kong's myTV SUPER, Singapore's StarHub TV and the popular video platform Rakuten Viki in the Americas. The popularity of iQIYI's original content in non-mainland markets shows iQIYI's ability to produce content which is attractive to audiences all over the world.
In a first for the Chinese online video industry, iQIYI is leveraging advanced streaming technology to ensure audiences in Malaysia and Hong Kong can enjoy the show at the same time as their mainland Chinese counterparts. Such overseas distribution model is a creative way which is better than traditional solutions including satellite transmission or transmitting content in advance to external networks.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce etc. For more information on iQIYI, please visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.
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