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Will Sino-US Film Production Find Success opportunity?(February 07, 2018)
Everyone is always touting the first and second ranked economies of the world in the United States and China against one another. In polls and studies, you will find that one after another seeks to compare and contrast the two powerhouse economies and pit them against one another. But what if they work together to help maintain and increase their own respective economies? Will that work? Is that even possible? Well, one Chinese-backed, U.S. based Production Company and its Producer seems to think so. Jingai Li is the Producer at IMC Film Production and also one of the firm’s leading production designers. She was educated in film and has experience in the filming industry on both sides of the Pacific Ocean. She believes that it is inevitable that Chinese and United States cooperated productions are the wave and standard of the future.
If one looks at the signs, she may have a point. There are many structures and platforms that embrace this strategy. However, there has yet to be significant success and a clear understanding of how to make this a reality. Consumption is the lifeblood of both economies and it is a fine balance that has yet to be discovered and reach that untapped potential of appeasing consumers from both sides of the pond. The Chinese government has sought to expand their global outreach and has increasingly shed their reputation from a labor manufacturing society to a technologically advanced and creative force. They have perfected the design, production and building of bullet trains and have extended their expertise to the building of such infrastructure altering methods to other countries.
They have also sought to expand their influence and outreach of their culture through film and television productions. China has made strides in recent years to strengthen their copyright and infringement laws. They have seeked co-production projects with elite establishments as well as growing Southeast Asian cinemas such as Thailand. The next step in this evolution as noted by Ms. Li is bringing United States based productions to China and Asia in general. “We have a big market and a lot of locations that are foreign to the world that will add natural visual effects to many films,” says Jingai. Hollywood has long enjoyed the reputation and box office of having their films and American culture exported overseas. Perhaps it is now time to bring the entire show on the road and make more movies overseas in a time when they rely on foreign box office success the most to make a return on their investments.
Jingai Li, says that IMC Film Production, based in Hollywood, California is a Chinese-backed production company that seeks to bridge this gap. They are utilizing China’s strategic One Belt and One Road Initiative to export Chinese culture by focusing on films and television productions. With the increase of Chinese exports in infrastructure, technology and other aspects of the economy, IMC is poised to make considerable in roads and potential profit through their collaboration with the film industry in the U.S., Thailand and China. They have established partnerships and collaboration in all three countries and believe that by working together, this is the key to their future growth and continued success.
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