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St. Elizabeth Healthcare Releases Super Bowl Spot(February 02, 2018)
EDGEWOOD, Ky., Feb. 02, 2018 (GLOBE NEWSWIRE) -- St. Elizabeth Healthcare, one of the oldest, largest, and most respected medical providers in the Greater Cincinnati region, today unveiled its Super Bowl ad “I’m Right Here” on the company’s YouTube channel. The new St. Elizabeth spot, featuring close to 30 of its own associates from multiple departments, will debut Sunday, Feb. 4, after the second quarter of Super Bowl LII.
“We’re showcasing our associates because they are our greatest assets,” said Matt Hollenkamp, vice president of marketing and public relations at St. Elizabeth. “Our patients see them when they need healing or are seeking a healthier lifestyle. They also see them at high school basketball games, the grocery store or out walking in their neighborhoods.”
St. Elizabeth developed the 60-second commercial with GSW, a Syneos Health company and one of the top-10 awarded ad agencies in the industry. This spot marks St. Elizabeth’s first Super Bowl commercial since 2016. The spot was directed by award-winning director Rob Meltzer of Granite Grove in Granite Bay, Calif. He is best known for his poignant online film for Dove Men+Care, “Calls for Dad,” which appeared during the 2015 Super Bowl.
“Our goal was to be authentic and heartfelt and convey an important message to the community,” Hollenkamp said. “‘I’m right here’ conveys our sense of responsibility to this community, to our neighbors, family and friends. It is powerful and unique. We’re proud to be such an important part of our community and people’s lives. We’ve cared for multiple generations of families. They trust us. That means a great deal to our physicians and associates.”
The entire campaign will consist of three new commercials of varying lengths. They will also run on NBC during the Winter Olympics (Feb. 9-25).
About St. Elizabeth Healthcare
St. Elizabeth Healthcare operates six facilities throughout Northern Kentucky and more than 115 primary care and specialty office locations in Kentucky, Indiana and Ohio. St. Elizabeth is sponsored by the Diocese of Covington and is a member of the Mayo Clinic Care Network. St. Elizabeth is a mission-based organization committed to improving the health of the communities it serves, providing more than $104 million in uncompensated care and benefit to the community in 2015. For more information, visit www.stelizabeth.com.
Matt Hollenkamp [email protected]