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NPD Announces New Findings to Improve Business for Doctors(July 06, 2018)
The National Press Distributors looked into SEO for doctors. In today’s age, the necessity of an online presence for doctors is growing rapidly. Many people, especially the younger generations, are more inclined to search for information online. This includes looking for information about medical treatment and doctors who practice in their area.
The healthcare industry isn’t going anywhere, but it is also changing with the trends of technology. People used to walk into a clinic when they needed information, but with the internet, many people choose to do their research online. Without an online presence, healthcare businesses lose all of the potential patients who only search online.
Logic Inbound, a digital marketing agency skilled in SEO, stresses in one of their articles that “if you are a doctor, capturing more Google searches means more patients.” National Press Distributors have compiled data about the importance of a web-based platform for doctors. In their many studies, they have compared doctors with a website to doctor’s without one. The need for a website to attract the numerous amounts of people who prefer to search online is paramount.
Advertisements and other types of content marketing are also important. A large percentage of the population still relies on these forms to make decisions. A website can also help by displaying reviews and running ads on Google.
There are multiple components to having a successful website. One of these necessities is a dense usage of relevant keywords. A doctor should consider the keywords their potential patients search for. The NPD found that keywords for doctors include their type of specialized practice, location, and treatment options. Having more keywords embedded in the content of a website helps the site rank high on Google.
Another key component is proper site structure. This ties into keywords as their location matters. Analysis shows that keywords relevant to a medical practice should appear in a browser URL, as well as the meta title and meta description. These are the parts of a website that appear on a search engine results page (SERP) so having keywords in these locations improves visibility.
The third necessity of a good website is well-written content. Google ranks sites based on relevance and authority. Metrics are important, like how often someone visits a site, how many pages of the site they access, and for how long they engage with the site. A website should have dense content and varied forms of presentations (tables, lists, photos, videos, etc). Variety makes a website more appealing.
Outreach is also important. The NPD found that contacting other creators in the same field increases networking and overall success. If other professionals like what they see, they can connect you to their resources.
The need for SEO-enhanced websites in the medical field is more important now than ever. Keywords in the correct locations, varied forms of content, and active interactions with other experts in the field are some of many ways the NPD found doctors can succeed. An enhanced website leads to more views, traffic, and eventually, patients.
Reach out to Logic Inbound’s press personnel with any questions.Media Contact
Company Name: National Press Distributors
Contact Person: Mary Smith
Email: Send Email
Address:500 Mercer Street Floor 2
Country: United States
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