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It All Starts with Strategy at HSMAI’s Digital Marketing Strategy Conference

  (January 10, 2018)
It All Starts with Strategy at HSMAI’s Digital Marketing Strategy Conference

The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce that the 2018 HSMAI Digital Marketing Strategy Conference will take place February 21 at the New York Marriott Marquis. Focusing on strategy and innovative solutions, the event will bring together senior leaders in hotel marketing and their partners for thought-provoking conversations, presentations with practical applications, and the latest tools and insights to drive revenue and engage guests. HSMAI's 2018 Digital Marketing Strategy Conference will be held the day after the HSMAI Adrian Awards Gala.

The theme of this year's Digital Marketing Strategy Conference is “It starts with strategy." Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI, explains, “Digital marketing is too important to a hotel's business outcomes to be poorly planned or just a series of uncoordinated efforts; strategy should be front and center. That's why this conference is so important." He continued, “Key stakeholders and thought leaders in the industry will identify and examine digital marketing trends and hospitality marketing professionals will learn how to incorporate them strategically to optimize revenue."

The conference will deliver educational insights to help attendees optimize their digital marketing efforts, including but not limited to SEO strategy, web presence, mobile, and social media.

The HSMAI Digital Marketing Strategy Conference will feature compelling speakers who are industry experts on topics that include the following:

Opening General Session with Heath Slawner, Start With Why

To kick off the conference, the highly engaging Heath Slawner will challenge attendees to examine and articulate the “why"-or inspiration-behind guests picking your hotel or travel destination. Explore why what individuals do becomes more powerful and relevant when we know why they do it.

Executive Insights: It Start With … Owners

A panel of industry leaders, each with a keen eye for the digital side of the business, will bring their ownership perspectives to bear on the hotel digital marketing landscape and beyond. They will share their insights into how they take the whole ecosystem surrounding their investments into account as they evaluate marketing plans and activities. It is a candid conversation with actionable insights.

Digital Insights: Ideas Worth Sharing

Through a new twist on a conference tradition, 6 marketing executives will share their interesting ideas and case studies for driving revenue and profit. In 7 minutes, each will share:

  • best practices with practical takeaways that attendees can use to sharpen their everyday skills and boost property performance, or
  • strategic insights that broaden attendees' perspectives and help them better understand key issues and concepts that impact the strategic and leadership aspects of the digital marketing discipline.

Closing General Session with Michael Tchong, Founder, Ubercool Innovation

Michael Tchong is an expert on disruptions that reinvent markets, particularly social media, technology, and marketing trends and innovations that are reshaping our world. He will inspire attendees with insights into changing consumer and business trends, and challenge their creativity and inventiveness.

In addition, breakout sessions will be presented in two targeted tracks. The Leadership Track is ideally suited to team leaders who wish to broaden their perspectives and better understand emerging issues and concepts that impact the financial and leadership aspects of the marketing discipline. The Best Practices Track will provide attendees with practical takeaways that can be used by digital marketing practitioners to sharpen their everyday skills and boost property performance.

Thank you to HSMAI's conference partners:

Platinum: BCV
Silver:, Cendyn, Milestone Internet Marketing, Pegasus, Tambourine, TravelClick, Wpromote
Bronze: DerbySoft, IDeaS – A SAS Company, Infor, Expedia Media Solutions, Knowland, Screen Pilot, Stackla, Triptease
Media:, Hospitality Upgrade

View the full agenda for additional information and to register for the event. Media passes are available by contacting Andrea Bomar at abomar(at)hsmai(dot)org.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,,, and

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