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French Luxury Conglomerate Acquires MPA Communication in Paris(May 16, 2018)
Zaya S. Younan is known as ‘Man with the Midas Touch’
Paris, France, May 16, 2018 (GLOBE NEWSWIRE) -- American business magnate and CEO of La Grande Maison Younan Collection, Zaya S. Younan, announced the Younan Collection added another company to its investment portfolio in France through its recent acquisition of MPA Communication in Paris. MPA is an independent creative design agency for luxury brands with a rich heritage. It was founded in 1990 by Adriano Matteo Perotti, a trailblazer who was well-recognized for being a “Concepteur d’élégance.”
According to Younan, the acquisition was a strategic priority for entering the digital revolution in creative luxury design. “As one of the fastest growing companies in Europe, the Younan Collection embraces and celebrates the luxury lifestyle across the full spectrum of our businesses. With the addition of MPA, we will have access to one of the finest and oldest independent agencies renowned for luxury branding and design, and a leader in digital platforms.”
In its storied past as one of the premier French design agencies, MPA Communication has worked with crème de la crème luxury clients, including Cartier, Van Cleef & Arpels, Tiffany, Chaumet, Vacheron Constantin, Gucci, Burberry, Givenchy, Chloé, Guerlain, Thierry Mugler, Miu Miu, Kenzo, Bottega Veneta, Christian Louboutin, and Ruinart.
MPA Communication has a distinguished track record in luxury branding, excelling in creative vision, high-level 3D animation design, in-store scenography for launches, interactive guidelines, packaging, “retailtainment”, and superior client experience. The team of talented designers and artists not only tell the story of a brand but also create aesthetic and aspirational magic in high-end retail stores.
The agency’s creative savoir-faire has been showcased in the most dazzling international point-of-sale locations including Harrods, Saks Fifth Avenue, Harvey Nichols, The Dubai Mall, Bloomingdale’s, Galeries Lafayette (Paris), Breuninger (Berlin), and Rinascente (Milan).
Younan asserted, “We will infuse significant capital resources to make MPA a world-class, full-service, independent, creative design agency. We’ll take digital creativity to the next level. MPA has a remarkable legacy of defining and designing brands in the luxury industry. Our vision is to transform MPA into a creative agency committed to reinventing the design and digital paradigm to showcase brands with the attention and love they deserve.”
This self-made entrepreneur is making big moves to expand the Younan Collection in France. “France has a magnificent tradition in the luxury business. I admire French creative minds and their attention to perfection. French designers and luxury producers have been setting the limits in global consumer expectation, and we want to earn a place and be part of this heritage and tradition,” Younan noted.
“In the past two years, we have acquired chateau-hotels, resorts, restaurants, vineyards, golf courses, and spas. We have spent millions to re-position these assets as luxury venues. We will continue to expand the Younan Collection in the luxury sector and make major multimillion-dollar acquisitions in France,” he added.
When asked, “What will you do next?” Mr. Younan smiles and says, “Creativity has no limits. Vive la France!”
About La Grande Maison Younan Collection
The Younan Collection is the international subsidiary of Younan Properties. The brand specializes in acquiring luxury venues, products and services that embody the luxury lifestyle including historic chateau-hotels, golf resort properties and vineyards throughout Europe. Founded in 2015, the Younan Collection owns and manages Chateau de Beauvois, Hotel Saint-Martin, Chateau Le Prieure, Chateau du Petit Chene, Golf des Forges, Golf du Petit Chene, Chateau La Croix Fourney, and MPA Communication in Paris. For information or reservations click the link to Younan Collection or email [email protected].
CONTACT: Denise DavisLa Grande Maison Younan [email protected] RadlovicLA Brand Management+336 [email protected]