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Canon Announces M50 4K Mirrorless Camera and 470EX-AI Bounce Flash; More Info at B&H

(February 26, 2018)

NEW YORK, Feb. 26, 2018 (GLOBE NEWSWIRE) -- B&H Photo would like to share the announcement of the Canon EOS M50 Mirrorless Camera and the Speedlite 470EX-AI. This release marks two firsts: one is that the M50 becomes the first mirrorless in the lineup to offer UHD 4K video capture, the second is the implementation of a world’s-first Auto Intelligent Bounce system in the 470EX-AI. Both are notable additions to their respective series and offer many other features that make them highly capable tools for photographers.

Canon EOS M50 Mirrorless Digital Camera

https://www.bhphotovideo.com/c/product/1393460-REG/canon_2680c001_eos_m50_mirrorless_digital.html

Starting with the EOS M50, you will find a brand new 24.1MP APS-C CMOS sensor and the DIGIC 8 processor, which work together to produce clean, sharp images with an extended sensitivity range of ISO 100-51200. This sensor is also equipped with Canon’s Dual Pixel CMOS AF with Eye Detection, for fast, accurate autofocus performance. Also, this core combination is what enables UHD 4K video capture at 23.98 fps and 720p slow motion at 120 fps. A silent mode is available now, as well, for quiet shooting in sound-sensitive environments.

Other advancements have been made to the body design, which features a 3.0" vari-angle touchscreen with Touch + Drag functionality and a 0.39" 2.36m-dot EVF for comfortable eye-level shooting. The compact camera is also equipped with Wi-Fi, NFC, and Bluetooth for easy connectivity with a mobile device. Additionally, the camera will be available as a body only in black, as a kit with the 15-45mm in black or white, as a kit with both the 15-45mm and 55-200mm lenses, and as a Video Creator Kit.

With the release of the Speedlite 470EX-AI, Canon has made a significant advancement in the world of flash photography, as this is the first on-camera unit with completely automatic bounce capabilities. Auto Intelligent Bounce, as Canon calls it, allows the flash to automatically measure the room and determine the best position for optimal performance. Combine this with E-TTL / E-TTL II, and the 470EX-AI becomes the first flash with 100% automatic operation. The flash is quite capable, with a guide number of 154' at ISO 100 and 105mm, and a zoom head able to cover lenses from 24-105mm. It can also be set up manually, if so desired, and features an optical slave mode.

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for 40 years. 

Visitors to the website can access a variety of educational videos and enlightening articles. The B and H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals.

When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

Shawn C. Steiner

B&H Photo Video 212-615-8820


https://www.bhphotovideo.com/?

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/06a477c9-0c09-4ebc-add1-9504bd9468a9


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