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CWMALLS, CWMALLS COMMODITY - “2017 Year-end Summary”

(January 08, 2018)

This is a yearly grand ceremony, cohesion of every little drop bursts forth at the moment and dream sublimes!
This is a yearly feast, witness of every minute makes us remain true to our original aspiration and forge ahead!



2017 CWMALLS, CWMALLS COMMODITY Year-end Summary officially meets you with the joint efforts of all the CWMALLS people; sharing is the source of happiness, perfection is the witness of value, dream is the sea of joy, and mission is the meaning of struggle! These are our inner themes, which make everything become more different; the upgrade of technology, patent of product, entirety of promotion, perfection of management, transformation of brand are our eternal work subjects which speak for us like annual ring; CWMALLS people, CWMALLS team, CWMALLS complex, CWMALLS Asia Pacific Operating Center, CWMALLS North American Operating Center, CWMALLS European Operating Center, CWMALLS global networked lab and CWMALLS Global Patent Review Committee put a perfect full stop for 2017 together. This is the ending, also the beginning!

CWMALLS, CWMALLS COMMODITY 2017 Year-end Summary will carry out a comprehensive summary in seven aspects of “Technology”, “Product”, “Promotion”, “Management”, “Brand”, “Cooperation” and “Outlook”; it will do a confession of 2017 objectively, justly, truly and make a summary of 2017 carefully, practically, rationally; excellence, regret, achievement, responsibility, dream, value and mission are just like a rainbow which shows gorgeous beauty greatly at the moment; welcome worldwide partners, suppliers, distributors, agents, wholesalers, and all parts of society, overseas compatriots, friends who support our development for a long time, and the inseparable super fans, old and new clients, customers to pay attention to and participate in our yearly grand ceremony, party together, 2017 is wonderful due to you, 2017 is touched due to you; we will walk together all the way in 2018, and the wave will be still as past in 2018; CWMALLS: is your CWMALLS, CWMALLS COMMODITY: is your CWMALLS COMMODITY, MWE FUND: is your MWE FUND! One Earth, one home, one dream, one home, let the world become more wonderful due to our existence!

CWMALLS, CWMALLS COMMODITY 2017 Year-end Summary—“Technology” part: safety, stability, speediness and convenience are the eternal themes, also the big support of making life better; therefore, CWMALLS technology team stands at the forefront of technology and has carried out horizontal integration as well as vertical excavation, and self-optimized, self-upgraded constantly to realize system-wide accessible browse, registration, shopping, review and other functions on PC terminal, which is applicable to the compatibility of multiple versions like Google Chrome, Mozilla Firefox, Internet Explorer, etc. and realizes the stable, smooth, consistent shopping experience; meanwhile, realization of the strategy of full access to mobile sharing, shopping and life adds brilliance to 2017's splendor, this is a big event of milestone, its functions and characteristics of anytime anywhere make you freer and more flexible, either it’s IOS or Android operating system, you can interact with everyone intuitively and smoothly online, especially the 24-hour online chat and video functions have become the leader of online shopping industry, and we have applied for the patent for partial functions and characteristics; the unique surfing shopping on Pad also shows the cross-boundary art elegant demeanor with our technology team’s subversive innovation! Exceptional functions like simple display, personalized setting, perfect ratio and so on also become extraordinary in browse, registration, shopping, review and sharing aspects! These are the remarkable contributions of our technology team in 2017! PC terminal, mobile terminal, Pad terminal make sharing, shopping and life become much better!

CWMALLS, CWMALLS COMMODITY 2017 Year-end Summary—“Product” part: product concept combined with innovative product, original product, patented product, sense of science and technology, artistry and greenization got full implementation in 2017; this is a cross-border upgrade, also a self-transformation; perfection of the whole industrial chain standardized value ecosystem got powerful upgrade in the standardized, unified, personalized R&D, design and manufacture; meanwhile, the great help of CWMALLS global networked lab and CWMALLS Global Patent Review Committee made some of our original designed products (Sheepskin Coat, Fur Coat, Down Jacket, Shearling Trench Coat, Dress Boots, Backpack, etc.) have Community Design Patent of European Union; the product concept of globalized united innovation, design and manufacture let the resources from 27 countries of origin in the world be mixed into a part of commodities of CWMALLS®, CWMALLS COMMODITY™ to set a global example for sharing achievements together; “Custom Made”, “Personal Tailor”, “Pure Natural”, “Original Ecological”, “Green”, “Environmental Protection”, “Recyclable” and other characteristics also make our patented product become a brilliant pearl of 2017; the widespread use of science and technology, cloud computing, big data, artificial intelligence made every product from being manufactured to being experienced within 48 to 96 hours, this is a wonder of the world, CWMALLS product team, design team and R&D team have done that! It is a great event of global industrial chain and supply chain in 2017, also a super joint result of Internet and Internet of Things in 2017; this is our product part, which goes to the world stage for your timely sharing and experience as an absolute protagonist! Product with attitude is quality, art, perfection, value…

CWMALLS, CWMALLS COMMODITY 2017 Year-end Summary—“Promotion” part: online technological promotion and offline artistic sharing constitute two engines of CWMALLS globalized promotion and publicity; online blooms roundly, we became a strategic partner with Google, Yahoo, Bing; we formed a social union with web celebrities, singers, film stars; we formed a united front with crowdfunding, group buying, live streaming; we did diversified, stereo display and sharing at YouTube, Twitter, Pinterest; whether in the key word setting, advertorial writing, video making, search algorithm and other aspects, internet gene is everywhere; the sustainable, stable innovative ideas of “New”, “Strange”, “Special” make every copywriting and originality of CWMALLS promotion team become the focus and top three of search ranking so as to lay a solid foundation on our exposure rate and conversion rate; this is the core of online promotion, its unique logicality made “CWMALLS®” the first online casual luxury brand in 2017! Offline artistic sharing is made up of O2O, Guide Shop, public relations corporation, advertising agency, industrial exhibition, spokesperson and other traditional media channels; especially the advertising in New York Times Square on 2017 Father’s Day, light rail body advertising in Denver, advertising in the Cleveland airport, advertising of ELLE Magazine, Forbes, The New York Times, Guide Shops in Michigan, Illinois and California and some tasting, shows, parties; via face-to-face or one-to-one real participation and experience we made over 300 coteries in North America, Europe, Australia and other places form an alliance or become partners to realize the promotion value of 1+1>2 together! It is the coolest thing of CWMALLS elite team, either online or offline, it’s the result of breaking the routine and struggling bravely, they understood the concept of “Locomotive” by superb! “Promotion” part is the classic masterpiece of CWMALLS elite team in 2017 which will be written into the annals of history! You are the best!

CWMALLS, CWMALLS COMMODITY 2017 Year-end Summary—“Management” part: management elements made up of coordination, standard, unification, training, examination, execution and efficiency lay a solid foundation on the fast, sustainable, stable development of CWMALLS through the go-out and come-in exchange learning, management via networking, mobilization and video! The “Chain” business model can only create efficiency and value with unification, coordination, standard execution, examination and training! Therefore, CWMALLS management team has carried out a lot of systematic training and testing to sum up quickly, find out the rule, form nubby management and circuit breaker, get through every link of upstream and downstream of the chain, make digital filing and video record or make presentations as an example; meanwhile, raising everyone’s awareness of security, crisis awareness and risk awareness, conducting job-swap operation and management in the future are the unique elite management model of CWMALLS, which takes arousing potential, taking charge of a department alone, starting well and ending well, transparent and efficient as the training, examination standards, making worldwide CWMALLS people, CWMALLS team, CWMALLS complex create, realize more self-value under the “Self-management”, “Transparency”, “Efficiency”, “Responsibility” mechanisms! In 2017 “Management” of CWMALLS, CWMALLS COMMODITY officially began out of nothing like a landmark!

CWMALLS, CWMALLS COMMODITY 2017 Year-end Summary—“Brand” part: CWMALLS® is the world's first online casual luxury brand which takes personality, freedom, perfection, value as core brand concepts; in 2017 it became the leader of subdivision category industry and the constitutor of standard deservedly; what it coheres are science and technology, innovation, design and quality, what it bears are standard, value, ecology and future; its unique internet gene and extraordinary world-class elements will show feelings, strength, art, science and technology to you after the joint mix and building of CWMALLS technology team, CWMALLS product team, CWMALLS promotion team, CWMALLS management team; whether it’s Asia Pacific brand, European Union brand or American brand, it takes localization, globalization, networking as experiencing characteristics and share, interact with everyone via PC, mobile and Pad terminals; its patent, originality and innovation are the secrets of it keeping youth forever, its personalization, liberalization and nationalization are the power of it being the champion; CWMALLS®, CWMALLS COMMODITY™ will create more surprises and value for everyone!

CWMALLS, CWMALLS COMMODITY 2017 Year-end Summary —“Cooperation” part: 2017 is a year of cooperation and harvest, a year of cooperation and sharing; both online and offline it all got comprehensive and substantial development; especially the cooperation with celebrities, cooperation with Fortune Global 500, cooperation with offline physical stores, cooperation with scientific research institutions and academic institutions, cooperation with coteries, cooperation with charity and public welfare institutions, cooperation with industry associations and cooperation with other related firms and so on; based on the basic ideas of openness, cooperation and win-win, all these let sharing truly become the networked, internationalized, nationwide “utopia” by CWMALLS, CWMALLS COMMODITY! "Cooperation" has made CWMALLS, CWMALLS COMMODITY become the biggest beneficiaries in 2017!

CWMALLS, CWMALLS COMMODITY 2017 Year-end Summary —“Outlook” part: this is the best witness and interpretation of basing on the present and looking to the future; the overall conception in 2010, rational argument in 2011, putting into implementation in 2012, wild expansion in 2013, deep adjustment in 2014, rational recovery in 2015, smooth transition in 2016, the rise of counter attack in 2017, perfect transformation in 2018, powerful combination in 2019, value ecology in 2020... This is our step-by-step past, present and future, this is our annual goal, plan, outlook; these are the efforts and witness of all CWMALLS people; this is the journey and future of great CWMALLS strategy! We believe that with the struggle of CWMALLS elite team, all of our goals and plans must be completed on time! Excellence belongs to the persistent people! Thank everyone for your consistent support and attention! CWMALLS, CWMALLS COMMODITY, MWE FUND will be more wonderful with everyone’s participation!

The perfect full stop of 2017 lets us have a new journey; it is consistent, it starts well and ends well, it never gives up; similarly, CWMALLS people, CWMALLS team, CWMALLS complex will keep the absolute loyalty to dream and mission all the time, remain true to our original aspiration and forge ahead!

The classic stories of 2017 let CWMALLS Asia Pacific Operating Center, CWMALLS North American Operating Center, CWMALLS European Operating Center, CWMALLS global networked lab and CWMALLS Global Patent Review Committee make the forming and perfection of CWMALLS whole industrial chain standardized value ecosystem become possible, it’s marvelous!

The best team of 2017, CWMALLS elite team (Lydia, May, Ivy, Water, Momo, Frank, Daisy), it is you that made the impossible become possible over and over and challenged the limit under the big strategy of basing on the Asia Pacific, conquering the United States and unifying Europe, it’s excellent!

The past is the beginning! It’s a new journey, new starting point, we are here, where are you? Thank you!

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