Utah tech innovator Seek makes iconic symbol of U.S. history come to life in 3D
LEHI, Utah–(BUSINESS WIRE)–#3DforECommerce–As Utah and the nation continue the 150th anniversary commemoration of the “Golden Spike” — the ceremonial completion of the Transcontinental Railroad — a Lehi, Utah technology firm, Seek, has found a way for the public to experience history in a way never before possible.
Iconic symbols of the important historic event — the Golden Spike, the Jupiter Train, the Big Boy Train, the Chinese railroad workers’ hats, President Abraham Lincoln, and more — have been digitally re-created in AR — augmented reality. Using this emerging technology, Seek has transformed pictures of precious artifacts such as these into virtual objects that can be viewed in the audience’s space through augmented reality.
“Seeing the Golden Spike, or even a steam-engine locomotive right in front of you, as if you’re holding it or walking around it, brings you as close to the experience as you can get,” says Seek CEO Jon Cheney.
Organizers of the “Spike 150” year-long series of events wanted a way to educate, inspire and leave a legacy of the rail line that united a nation and blazed a path to the Pacific. Cheney and Seek accepted the challenge. Now, visitors to www.Spike150.org/unlockar can have an experience like walking through a museum and seeing the artifacts up-close and in-person. Posters were distributed to every elementary, middle and high school in Utah with links to allow students to explore and experience history like never before.
“Augmented Reality is the future of learning, shopping, and communicating,” Cheney says.
Seek is helping numerous organizations, in the public and private sectors, deliver 3D animated experiences to the world. Some of these companies are Overstock.com, Nestle, Lionsgate, Ballard Designs, and more.
“Seek’s application of AR is changing the way people interact with the world. While this technology is still very young, it is already having measurable impact on brands and consumers who come across Seek-enabled content,” Cheney says.
The technology is also changing the way people learn, experience, and are inspired by history – Utah’s history in this case. To learn more about Seek’s AR technology, visit https://seekxr.com.
Since 2016, Seek has revolutionized the augmented reality industry with its various platforms. Today, Seek leads the way in web-based AR with a focus on eCommerce, providing a seamless AR experience directly on websites through its flagship product, SeekView. Seek has broken through the barriers of apps and high cost to bring a scalable and affordable solution for any brand to begin using augmented reality to increase sales and reduce returns. With a world-leading cross-platform solution (iOS and Android), brands can confidently offer 3D and AR views of their products without forcing users to download a brand-specific app. Seek’s team is dedicated to allowing brands to help their customers make better buying decisions.
Jon Du Pre